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Vanessa Mdee, Ycee, Cassper Nyovest and More Stars Hit Up All-Star Weekend in Charlotte with UMGB

The NBA ALL-STAR weekend is here again!  Charlotte, North Carolina  will be home to some of the world’s biggest athletes and celebrities during the 2019 NBA All-Star Weekend. Nigerian artist Ycee, Tanzanian artist Vanessa Mdee and South-African superstars, Cassper Nyovest and Sho Madjozi have all arrived at the NBA All-star this weekend courtesy of Universal Music Group Brands (UMGB) and NBA Africa. The African superstars will be amongst their American peers such as Meek Mill, Rick Ross and Rihanna, attending  dozens of celebrity parties and events to celebrate throughout the weekend. 

The trip is sponsored by Universal Music group brands (UMGB), a creative division of Universal Music Group Nigeria and NBA Africa

“UMGB is a creative agency with music & partnership expertise, creating innovative and tailor-made business solutions for brands.  Since our inception we have gained a lot of experience in working with international and local brands across various industries, using Music & Entertainment to create innovative and differentiated customer propositions to achieve objectives set by the business,” says Bayo FatobaManager for Universal Music Nigeria New Business and Live department.

See pictures from the NBA All-star weekend below!

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