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Fixing Fake news in Nigeria

Hey guys! In case you didn’t already know, I’ll be speaking at Social Media Week Lagos on a panel
called, Fake News: How New Media is Changing the Course of History. The panel is Monday
February 4th at 4pm, at Landmark in Oniru. Fake news has become a huge issue, we’ll be talking
about just how pervasive it is in Nigeria and what we can do to fix things. I hope to see you at the
panel, so click here to register now! In the meantime, read more about fake news below.
Fake news is a term we hear a lot today, it flies around the headlines, and it’s all over the radio, but
most of us cannot conceptualize just how deep it affects us. Even when we do not seek news out
news on our own, we often receive it instantly on our phones, particularly through various social
media such as WhatsApp, Facebook, and Instagram. So how do we manage this mountain of
information so that fake news does not mislead us?

The problem of fake news is pervasive, especially in developing countries where ethnic tensions can
be high and news literacy (the ability to understand what news is genuine) is often low. But make no
mistake, fake news is a problem on the world-scale – it has influenced elections in America, caused
deaths in multiple countries including Mexico and Ethiopia, and devalued the currency in South Africa.
Previously, our news used to come only from established media houses like Channels, CNN, and
BBC. Today, social media platforms have demolished the barriers to entry – anyone, anywhere can
say anything and as long as the “news” is presented well, people may believe and share. False
information spread on social media has led to many violent deaths in Nigeria. We live in a country
where propaganda and rumour mongering thrives, so we need to learn both how to spot and how to
stop the spread of false information. Tech companies have realized the large role they play in
spreading fake news. Facebook-owned WhatsApp is currently running radio ads in Nigeria in order to
educate people on how to discern real news from fake.

But we can’t just rely on tech conglomerates to keep us safe and informed. What is the role of the
everyday Nigerian in combatting fake news? What is the role of the government, and how do we
move forward in a world that has rapidly changed?

Nigeria’s foremost PR agency, Quadrant MSL, will be hosting a panel session at Social Media Week
Lagos 2019, to discuss this critical issue. At this panel session, the goal is to bring together experts in
news and communication for better understanding of how the media landscape has changed in order
to explore ways to lessen the likelihood of its spread, and to mitigate the damage it causes.
Moderated by Quadrant MSL’s Managing Consultant, Uche Ajene, panellists will share their
experiences and collaborate to seek solutions to the epidemic of fake news.

The audience will come away with an understanding of:

  • How much fake news has impacted the world, Nigeria and Africa as a whole.
  • Why developing countries are even more vulnerable to fake news.
  • How to discern between fake news and real news.
  • What is being done the world over to combat fake news.
  • Why your voice and stories matter to combat this.

See the event details below:
Fake News: How New Media is Changing the Course of History
Monday February 4, 2019 4:00pm – 5:00pm
Landmark Event Center

Click here to register!

PANELISTS

Amaechi Okobi – Group Head, Corporate Communications, Access Bank

Kolawole Osinowo – Senior Business Manager, HMD Global

Laila Ijeoma – Blogger, Laila’s Blog

Tolulope Balogun – Head of Presentations, News Central

Tosin Ajibade – Blogger, Olorisupergal

Uche Ajene – Managing Consultant, Quadrant MSL

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