Giving Back: MTN Foundation Takes Healthcare to the Markets
Markets are generally known for the hustle and bustle of buying and selling. It is rare to see
regular medical activities – checkups, treatment, and professional medical advisory – in the
marketplace, save for emergencies. Just do a personal reflection for a moment: how often do
you see doctors in their lab coats providing health services in the market place? Well, the
answer is a simple one – not often.
But something interesting is happening. MTN Nigeria through its social investment vehicle is
challenging the status quo by taking healthcare to the marketplace. The first benefiting markets
in this new initiative are buyers and sellers in New Layout Market, Borokiri and Rumuwoji
Market (Mile 1 Ultra-Modern Market) in Port Harcourt, Rivers State.
Similar to what obtains in a proper medical facility, the MTN Market Doctor programme is
structured into various departments including nursing station, doctor’s station, and pharmacy
providing free blood pressure checkups and necessary drugs to all beneficiaries.
Interestingly, buyers and sellers at the markets briefly suspended their primary assignments and
trooped to the designated points to consult the doctors for medical examination and other
medical services. The delight and satisfaction of the market men and women were evident in
One of the beneficiaries, Ibiene Justina Akalugbo while appreciating MTN Foundation stated, “I
am really happy for what is happening today at New Layout Market. MTN came to the market to
give us free medical treatment and the traders in New Layout Market are very happy because
some people don’t even have money to go to clinic talk less of the health centres but today,
MTN has brought medical services to us here.”
“So I am standing on behalf of the traders in New Layout to tell MTN thank you,” she added.
MTN Market Doctor is part of the MTN Foundation health initiatives aimed at improving access
to healthcare in Nigeria, especially the underserved population. With a plan to reach many
communities in Nigeria, MTN Market Doctor will also be visiting Oyigbo main market, Echi Eta
market in Eleme, Ndoni main market next, providing medical care to the individuals in the
market, just for you.