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Nigerian Heart Foundation endorses Three Crowns milk at 30 for wellness

Three Crowns milk has announced its 30th anniversary and partnership with the Nigerian Heart Foundation (NHF) to promote healthy eating habits and active lifestyle. The foundation’s logo now endorses Three Crowns milk offering of heart friendly, complete nourishment.
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L-R; Executive Director, Nigerian Heart Foundation (NHF), Dr. Kingsley Akinroye; Marketing Manager, FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada; Managing Director, FrieslandCampina WAMCO Nigeria Plc, Ben Langat; Past President, Nigerian Heart Foundation (NHF), Prof. Oladipo Akinkugbe (CFR) and Corporate Affairs Director, FrieslandCampina WAMCO Nigeria Plc, Ore Famurewa, during the Endorsement of Three Crowns Milk with Nigerian Heart Foundation (NHF) Heart Check Logo – Lagos, today

Unveiling the partnership on Thursday March 15 in Lagos, the Managing Director, FrieslandCampina WAMCO, Mr. Ben Langat, said “Three Crowns milk considers it a great privilege to partner with the Nigerian Heart Foundation in promoting healthy options for consumers. We understand the important role food plays in reducing the risk of Non-Communicable Diseases (NCDs) including cardiovascular diseases. It is because of the close link between diet and health that our company and the Nigerian Heart Foundation, have come together today to endorse Three Crowns as the heart friendly milk brand.

L-R; Marketing Manager, FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada; Managing Director, FrieslandCampina WAMCO Nigeria Plc, Ben Langat; Past President, Nigerian Heart Foundation (NHF), Prof. Oladipo Akinkugbe (CFR) and Corporate Affairs Director, FrieslandCampina WAMCO Nigeria Plc, Ore Famurewa during the Endorsement of Three Crowns Milk with Nigerian Heart Foundation (NHF) Heart Check Logo – Lagos, today

“As Three Crowns marks her 30th anniversary of delivering complete nourishment to Nigerians, the brand in partnership with the Nigerian Heart Foundation will promote, encourage and empower Nigerians to live healthy lives. This is significant because Three Crowns milk is the first dairy brand to be endorsed with the Nigerian Heart Foundation ‘Heart Check’ logo” Langat said.

Three Crowns was launched into the Nigerian market as evaporated milk in 1988 and in 2015 it extended into milk powder category to cater for a wider consumer preference. It is low in cholesterol and contains 28 vitamins and minerals needed for daily nutrition.

Three Crowns 30th anniversary celebration in partnership with NHF will be amplified on television, radio, billboards and digital platforms to engage consumers and trade partners. The brand has an ongoing digital campaign tagged ”work out with whatever,” which supports consumers to develop a daily exercise routine. In addition, the brand has created a direct coaching platform where consumers are given a tailor made exercise routine based on their work out challenges. Find more information on this on:

https://www.facebook.com/ThreeCrownsMilk https://twitter.com/3CrownsMilk
The Board of Trustees of NHF and the Executive Council of NHF, wishes to congratulate the Management of FrieslandCampina WAMCO Nigeria Plc on the
celebration of 30years anniversary of Three Crowns Milk in Nigeria; and signing up the Three Crowns Milk products in joining the stable of Heart health Food Products in Nigeria.

Nigerian Heart Foundation is a non-profit and non-governmental organisation founded in 1992 to promote Heart health, scientific research in cardiovascular health,

healthy lifestyles and advocacy on heart-related issues. The Nigerian Heart Foundation (NHF) Heart Check Food Labelling Programme supports national initiatives for healthier food choices,

through endorsement of positive Heart Check logo on healthier food products certified to be heart friendly.

The NHF Heart Check Food Labelling Program started in 1998 as a tripartite initiative between Nigerian Heart Foundation, National Agency for Food and Drug Administration and Control (NAFDAC)

and the Food Industry promoting heart friendly food products through a rigorous scientific process.

Non-Communicable diseases (NCDs) – Heart disease, Cancer, Diabetes Mellitus, Sickle Cell Disease and chest diseases – are the greatest killer diseases of the 21st century.

But, heart disease is No 1 killer of the 5 main NCDs in Nigeria. As WHO focuses globally on the prevention of NCDs through healthy diets by means of – reformulation education and front-of-pack labelling; and the UN Secretary General’s progress report on the NCD prevention demands more action in particular in developing countries;

Nigerian Heart Foundation has been working assiduously over the last ten years with NAFDAC in the promotion of healthier heart-friendly food choices.

FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes
since 1954 through its iconic brand Peak Milk. Our company is a multinational manufacturing company and an affiliate of Royal FrieslandCampina of The Netherlands, one of the largest
dairy cooperative in the world. We are the makers of Peak, Three Crowns and Friso brands of milk in Nigeria. Over the years, FrieslandCampina WAMCO has maintained leadership of the
Evaporated milk market with its Peak brand. Guided by an inspiring mission, Nourishing
Nigeria with quality dairy nutrition, we are unwavering in the provision of quality,
nutritious milk products to Nigerians.

To further increase its local content and support Federal Government’s initiative to grow theAgriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development Programme
(DDP) in August 2010. This is gradually developing into a full national program as the
Company is dedicated to making the initiative a success by ensuring the transfer of
Technology Know-How on milk production to Nigerian farmers. FrieslandCampina WAMCO
Nigeria PLC will maintain its No. 1 position as the nation’s leading milk manufacturing
Company by investing in its people, capacity expansion projects and by being an excellent
Corporate citizen.

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