It is evil and manipulative not to pay Nigerian Designers – Uche Nnaji
Fashion entrepreneur Uche Nnaji in an Instagram post, rant on the way Nigerian designers are treated as they are not paid the way entertainers are being paid.
The CEO of Ouch added that fashion show organizers claim they don’t pay designers all in the name of “exposure”.
He further disclosed that giving upcoming designers brand “exposure” by putting them in limelight is good but it’s more harmful to them if they don’t have financial support.
See his post below;
View this post on Instagram
DILEMMA OF Nigerian Fashion Brands & Designers . —�—�—�—�—�—�—�—�—. . Precisely 6 and 7 years ago after taking part at the New York Fashion week held at the Waldorf Astoria and Africa Fashion week at the Olympus center respectively, My brand decided to slow down from partaking in FASHION SHOWs . . If it’s not a CHARITY event where everyone entertaining on STAGE renders their services PRO BONO , then it’s is EVIL and Manipulative to pay an MC | COMMEDIAN | MUSICIAN or ACTOR their professional fees and then ask the Designer or BRAND who painstakingly puts a collection together and will also entertain your audience (adding VALUE to your event ) To then do their’s for FREE all in the name of giving them EXPOSURE🙄. . No doubt brand EXPOSURE is GOOD, but for heaven’s sake pay and encourage these upcoming designers, they need money to also buy FABRICS, PAY TAILORS, and sort LOGISTICs to be able to make the collection a success without them having to breaking their BACKs and BANKs . but when you give them only the “exposure” without financial support then you are actually doing more harm to these fashion designers / brands because you giving them limelight without assisting them build the muscles (CAPACITY ) to sustain the the FAME (SUPERSTRUCTURE ) . . I am yet to get over the pain of knowing that a lovely design I saw months ago all over social media credited to WANA SAMBO , or the Ankara PATCH WORK by Ituen Basi’s or even Toyin Lawani’s Transformer Outfit all have no Report/ Database of selling 1k-100k units of those lovely piece,so that these hard working ladies just like their musician counterparts would have smiled to the bank. One of the things I earnestly PRAY and DESIRE to see as the frenzy of the Fashion Week is in the air in NIGERIA is to see more BUYERS (Local and Foreign) taking FrontRow seats at these shows. It is high time the Nigerian Fashion Brands & Designers starts reaping the fruits of their labour the way the Nigerian Movies & Music are doing with 1 million VIEWs and DOWNLOADS , because ultimately be it FASHION -MOVIE or MUSIC its all a game of NUMBERS .🚶🏾🚶🏾🚶🏾 . #Rednesday #madeinnigeria #styledoctor