On Saturday March 25th 2017, Ciroc Ultra-Premium Vodka unveiled three brand influencers in spectacular fashion to unsuspecting A-listers at the Sky Lounge Restaurant, Lagos. Best-selling author and media personality, Toke Makinwa; chart topping artist/producer, Tekno; and veteran crooner, Banky W were handpicked for their individual embodiment of CÎROC’s playful luxe attitude and will join other A list influencers globally to bring the brand’s On Arrival campaign to life from April 2017.
The unveiling tagged ‘Cîroc Dejeuner Buffet’ was a defining cultural moment for the tastemakers, socialites and creative-types in attendance. Hosted by Ace comic Bovi; guests enjoyed a fabulous assortment of Cîroc Summer cocktails whilst savouring the lavish selection of brunch favorites from homemade pastries and French toast to sumptuous deserts.
Speaking at the unveiling, Joe Nazzal, Head of Reserve said: “We are excited to be working with three of the most in-demand celebrities today. Cîroc is all about celebration. It’s the distinctive luxury vodka you celebrate with when you have ‘made it’. We are excited to toast our influencers’ celebratory moments of arrival.”
Throughout the year, the On Arrival campaign will curate exclusive moments with the three influencers for sharing across CÎROC social media platforms, giving fans access to any of the influencer’s year of exciting ‘arrivals’.
The Ciroc Nigeria Ambassadors:
Toke Makinwa: “I’m so happy to be a Cîroc Influencer. It’s amazing to be part of a brand that has an unbridled passion for celebrating living your dream. I really do believe in celebrating life at every moment, and I’m looking forward to bringing CÎROC and my fans along on my On Arrival journey.
Tekno: “I’m looking forward to celebrating the greatest moments of my life with Cîroc”
Banky: “CÎROC is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. I am looking forward to celebrating with my fellow influencers this year…”
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