Heineken LFDW2016 closes with a bang!
The last day of Heineken Lagos Fashion and Design Week is as exciting as the last three days – perhaps even more exciting considering that the turnout was larger than other days and the Heineken experiences were spectacular.
Spotted at Day 4 of #HeinekenLFDW2016 were celebrities like Abba Folawiyo, Mo Abudu, Rita Dominic, Toke Makinwa, Temi Otedola, Naeto C, Lanre Da Silver, Denola Grey, Sasha P, Stephanie Cocker, Ono Bello, Simi Esiri, amongst others who came to witness fashion like never before.
From the Heineken experience tunnel – where celebrity photographer Kelechi Amadi Obi had a makeshift studio – to the Heineken exclusive VIP lounge and the designs showcased, day 4 of #HeinekenLFDW2016 was the perfect closure to four days of thrilling experiences.
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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.