You can win a Mai Atafo and Ejiro Amos Tafiri Heineken inspired collection at HLFDW2016
Audience at the Heineken Lagos Fashion and Design Week 2016 can win any of the Heineken inspired pieces by Mai Atafo and Ejiro Amos Tafiri. Samson Oloche, Portfolio Manager, International Premium Brands, Nigerian Breweries Plc, said this this while announcing that the prominent fashion designers will be showcasing their Heineken inspired collections at the 2016 Lagos Fashion and Design Week which will hold on the 26 to 29 October at Federal Palace Hotel, Victoria Island, Lagos.
“The Heineken Inspired designs by both Mai Atafo and Ejiro Amos Tafiri are a reaffirmation of Heineken’s position as an innovative brand and a firm supporter of local businesses. The designs will reflect Heineken’s exceptional qualities which have made it a notable leader around the world,” says Sampson Oloche, ?Portfolio Manager, International Premium Brands, Nigerian Breweries Plc.
To stand a chance to win any of the Heineken inspired pieces by the designers, guests are expected to buy a Heineken six-pack can from the Heineken display bar at the Heineken Lagos Fashion and Design Week.
The Heineken Lagos Fashion and Design Week is a 4-day event that is aimed at boosting the fashion industry in Nigeria and also promote fashion business by bringing together fashion enthusiasts, media and buyers together.
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.