Up In The Sky Wins International Marketing Effectiveness Award – 2016 Summit MEA
Up In The Sky Ltd is a Platinum, Best of Category winner in the 2016 Summit Marketing Effectiveness Award competition for their work with Royal Diamond Orphanage. The ‘Special Day’ campaign was adjudged one of the very best out of 1100 entries received and won in the Integrated + Mixed Media category.
“We are thrilled to receive this award especially because this campaign was one to protect and provide for children in our society. We ensured that all communications materials – the TV Commercial, Radio, Press Insert, Outdoor and donations website – worked together to deliver on our objective. This marketing effectiveness award is an objective endorsement of our campaign strategy” said Oje Ojeaga, CEO Up in The Sky Ltd.
“Up in The Sky Ltd delighted us by developing this campaign pro bono and the results were amazing, not only in the amount of money raised for the orphanage but the unique level of awareness the campaign raised for the orphanage and our work in getting displaced and destitute children off the streets. We celebrate their win of this award wholeheartedly” said Favor Ogunyemi, the founder of Royal Diamond Orphanage.
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit MEA is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2016 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit MEA received submissions from the following twelve countries: Australia, Canada, England, Hungary, India, Nigeria, Philippines, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, United States and Wales.
“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”