Social Media as a tool for Emerging Companies

By Akinwamide Nifemi


Social Media is a platform and a great communication tool for reaching new and existing customers, building word of mouth for your business, evaluating your status as an industry expert and then reaching your market. Major corporate brands realize the importance and relevance of social media in this present day business and marketing of their brands with several social media strategy techniques to increase productivity. Therefore, Companies starting up should endeavor to embrace this tool and use it effectively.

Project Establish Awareness

As a growing company seeking relevance on Social- Media platforms and online relevance, the goal of the company has to be met and communicated. You need to run a Social Media Campaign across all new Handles (Twitter, Facebook, Instagram, Google+, LinkedIn).This would enable you to establish your brand out there to the visitors. It is essential you create your handles before you set out on your campaign because handles require serious building and consistency. Every Social Network has a different audience and should be treated differently depending on the goals of the company.


Raise Awareness towards your brand.

Three things are essential here, finding where your customers and audience talk and try to familiarize the brand. Create content that people want to talk about by trying the SMART Approach which Specific, Measurable, Attainable, Relevant and timely. For example: Instagram we will share photos that communicate our Company culture per week- 3photos-30 likes-10 comments each per week. Use Social-Media to listen to your customers. It is imperative that you listen to your audience and followers; it saves you a lot of stress as what they like about your brand and what they don’t like about your brand. Periodically, conduct a Social-Media Audit to evaluate your social media Status and metrics. Note that you can start selling your Brand before you build it or lunch it while you are still working on the basics and modalities of your company. It becomes less stressful.


 Concentrate on Increasing Daily Updates

Concentrate on posting 5-10 Post Per day. Decide which time your audiences are actively online. Design a Mobile-Friendly website for easy access. You need to engage in a real-time conversation with your audience/customers. Form Hashtags at successive periods. Pick relevant topics. Keep your viewers interest at mind at all cost.


Work on Your Content.

Create a Content Plan and editorial Calendar with the types of content you intend to post and how often. Make sure you identify content that suits your particular audience and how you would promote the content. Finally, tell a story with your brand. It works like magic!


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