It was an impressive moment at the just concluded 2016 Cannes Lions Nigeria ceremony which held at the MUSON Centre, Onikan, Lagos, when Insight Communications was not only recognised as a historical industry leader, but also as a vibrant and youthful agency filled with bright minds, when it carted away most of the awards in the creative category of the Young Lions Award.
Consistently, Insight Communications has not only become a conduit for navigating excellence in the Communications industry, its vibrant understanding of the industry has made it a place for young people to be nurtured into global relevance. Only last year, Insight was voted 3rd best place to work in Nigeria and also one of the best places to work in the country by Millennials, ahead of firms like Google.
At the Young Lions Award this year, five agencies were judged by a jury of respected industry experts, of which Insight Communications came out with astounding success in all three categories it entered for, namely in the Print, Film and Cyber (Digital) category.
Chief Operating Officer, Insight Communications, Feyi Olubodun expressing his excitement over the win, stated that, “It is a great feeling for us, as we have always set out to elevate creativity, and these young talents testify to our commitment to continue to offer fresh and transformational ideas that would raise the bar of creativity in the industry.”
Also commenting, Chima Okenimkpe, the Creative Director of Insight Communications explained that, “Again and again, actions like this reveal that Insight is an ever-young agency, and from being founded by men in their youth; they have maintained an environment of freshness where young minds can be nurtured and grown. Is it still a wonder why we have held the pillars of the advertising industry for decades?”
Okenimkpe emphasized that the big win particularly in Digital is a result of digital transformation happening across the agency “Digital is not a department at Insight, it’s fully integrated into everything we do for our clients. For as long as the consumer remains kings, we will continue to focus on them rather than on the technology,” he said.
At this year’s event, there was a display of engaging and inspiring creative from different agencies, but Insight Communications delighted the eminent jury with their brilliant entries.
The pair, Jephthah Nwabuisi and Samuel Oludare representing the agency in the Film Category, won with their entry, ‘Death Toll’, while the duo of Azad Abdullahi and Adekunle Koledoye won with an entry titled ‘The World Tree’ for the Cyber Awards category.
The Print Award Category was won by the pair of Emeka Ezeagu and Adefolaju Tella, who by his winning last year’s edition in the same category, becomes a consecutive winner of the print award. Tella, makes an industry record, as he becomes the first young creative to win the Print category back to back.
Over the years, the Young Lions Award has proven itself to be a platform for showcasing the brightest, young creative minds in Nigeria’s Communications industry and agencies with fresher perspectives, while also offering an opportunity to winners in some of the award categories to represent Nigeria at the international event during Cannes Lions International Festival of Creativity.
Along with the awards in the creative category, some young talents from the agency only won scholarships to prestigious school of Advertising. Jephtah Nwabuisi was awarded a Bachelor’s Degree Scholarship at the illustrious Miami Ad School, Hamburg Scholarship Award in partnership with Steinbeis University, Berlin Germany, while Ifeanyi Blessed Dibia got a Master’s Degree scholarship Award at the same university.
The prestigious Young Lions Award is organised by Chini Africa, the Nigerian partner of the Cannes Lions International Festival of Creativity, the world’s biggest celebration of creativity in communication. The winning team will lead Nigeria’s contingent to the global event, the Cannes Lion Festival of Creativity, from the 18th – 25th of June, 2016.