In a bid to combat the recent economic turmoil and increasing dollar crunch, AgriHub has taken it upon itself to organize a workshop aimed at encouraging production of local food products that would easily replace the international brands on the shelves of retail stores and supermarkets in Nigeria.
The workshop is geared towards sensitizing the populace in patronizing “Made in Nigeria” products since it will be impossible to compel consumers to purchase substandard products in the name of patriotism. The workshop will also comprehensively educate Nigerian producers on how to improve Made-in-Nigeria products while ensuring they are competitive in terms of packaging, branding and quality.
While speaking on the AgriHub workshop, the facilitator, Aderinoye Aderonke, bore her mind on the challenges besetting entrepreneurs in the country: “The challenge with most entrepreneurs is they believe the capital outlay required in packaging their products to international standards is high. Another belief that seem to possess prominence is that one needs to travel and meet with foreigners to come up with designs and packaging solutions that would meet international standards. Meanwhile, a lot of these solutions can be sourced locally and are affordable.
The AgriHub workshop for May 2016, with the theme “Simple steps to take Made in Nigeria food” is a multisector workshop that will provide actionable solutions to food processing, packaging, marketing and distribution. It will present solutions that are locally available and simple tips on how to market and reach a wide audience without breaking the bank.
It is also aimed at providing a learning and networking avenue for small and medium agribusiness owners and stakeholders to determine challenges and help improve current systems and procedures in doing business.
Experts in the field of branding, processing, packaging and marketing with experience spanning FMCGs and multinational organizations will facilitate sessions and provide insights on improved technologies and local available solutions affordable to small and medium agro processors to make their products compete globally. As part of the take-home benefits of the workshop, participants will be able to: address challenges in the food processing, identify affordable world class packaging solutions, identify new and traditional food marketing channels; determine business opportunities to export, determine business opportunities to import, understand the increasing shift from consumption of unpackaged, unbranded food to stronger demand for packaged and processed food, get onsite support and discount on photography, packaging and marketing solutions for your business, learn basic social media and IT hacks that can be used in promoting one’s business to a wider audience.
The workshop, which takes place on the 11th of May, 2015 at Quad T events Centre, Gbagada opposite UPS by 9am, is open to individuals who seek financial freedom through agro-business as well as small and medium agro-processors seeking to learn how to make their products global competitive using locally available solutions.
To register for the event visit www.agrihub.org