Did You Know That Indaba Is Africa’s Largest Travel Trade Show?

Indaba Travel Trade show is Africa’s biggest travel show in the world.

Over 9 000 meetings have already been scheduled and 3 000 meetings have been confirmed. This is up by 1 000 when compared to just over 2 000 last year, which equates to 5.3 meetings scheduled per participant; also up from last year’s 3.2.

The response from participants has been encouraging and the numbers are proof that participants are finding matches and scheduling their meetings, showing a great mix of exhibitors and buyers for this year’s event.


These numbers not only demonstrate the power of the event to match participants with buyers, but also the event’s ability to schedule meetings. Participants are more active in the system and one reason for this is that returning exhibitors are more comfortable using the system.

Another reason for this success is that participants are able to select who they want to meet, and this provides a higher quality meeting as participants meet with the people they want to meet and do not rely on auto-matching. This sets INDABA apart from other shows, giving it a competitive edge.



INDABA 2016 has 142 confirmed exhibitors on board and all indications are that it is on track to meeting exhibitor targets.

Among the 142 South African companies that have already confirmed their exhibiting space at INDABA are: City Lodge Hotel Group; Echo Africa Safaris and Transfers; Forever Resorts SA; Omlwemkwezi Private Game Reserves; Legend Hospitality Group; MalaMala Game Reserve; Peermont Hotels Casinos Resorts; Protea Hotels and African Pride Hotels; Sun International; Thornybush Luxury Game Lodge and Wilderness Safaris.

Exhibitors from the rest of the African continent to date include Africa Albida Tourism, Falcon Safaris, Imvelo Safari Lodges (from Zimbabwe); Botswana Tourism Board and Bush Ways (Botswana); Namib Sky Balloon Safaris (Namibia) and Seychelles Tourism Board.



INDABA takes place at the Inkosi Albert Luthuli International Convention Centre, from May 9 to 11, 2015.

For more information on INDABA 2015, go to and follow #INDABA2015 on Twitter.

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