In a move which designed to increase its reach across the continent, Wakanow has made a major change to its new identity and has unveiled plans to partner Zenith Bank as its banker of choice in the brands’ roll out across Africa, UK and the UAE.
Key members of the media, partners and friends of Wakanow were present as the new brand identity was unveiled by the Executive Director Zenith Bank alongside the management staff of Wakanow
The new logo is a combination of the very vibrant sea blue and orange colors, gives the brand, a more mature, and aspirational and fun outlook that resonates very soundly with her global intentions and with the dynamic nature of her target market.
The Chief Marketing Officer of Wakanow, Mrs. Victoria Onwubiko, stated that the new logo is a personification of upwards and forwards movement that is a key part of the brands mantra, with a simplicity that makes it easily recognizable among other leading world brands. She added that the Wakanow brand refresh is not just an external change, but will also run deep into the heart of the business forming a solid internal culture that will give it the back bone for excellence in quality service delivery.
In addition, the Managing Director and founder of Wakanow, Obinna Ekezie, expressed his delight at the events of the day, pointing out that Wakanow is poised to become a key player in not only Africa but of the world with an undying passion to change the way people do travel. He expressed his delight at the partnership with Zenith and saw it as a vehicle to take the innovative Wakanow products to Africa especially the new global DestinationsAfrica platform which will allow customers book travel packages to any African country, on one single platform, anywhere in the world.
Besides the online presence, Wakanow has over 25 travel centers across Nigeria with an intention to open 100 centers by the end of 2016. Wakanow also has offices in Dubai, UK and Ghana. New offices are planned in the US and Kenya.
In a bid to diversify her business, Wakanow has also gone into the ground transportations business with the acquisition of Oya.com, a local bus, cargo and car hire services company.