Destination Lagos: A Digital Journey is for the business set. Find out how brand-names in travel leverage social media to drive tourism. Lufthansa, The Wheatbaker, AfroCab, Amara Suites and the Hon. Commissioner of Tourism, Travel & Culture will be our guides on how their respective agencies are getting social on the web as well as how to get travelers to choose Lagos and other cities on the continent as a viable destination for their next experience.
Nigeria’s travel industry continues to grow with the help of digital storytelling, from niche bloggers to large brands. Get insider tips from established companies on what their digital strategy is to boost tourism on the continent. Attendees should have a basic understanding of social media. Come with your questions but also listen in on a conversation that will touch on how to:
- create a digital strategy when you’re a legacy brand assess new trends in social that help with digital storytelling measure success and failures on social and how to learn from them collaborate across industries to promote tourism in Lagos and beyond analyze the best social media platforms and tools to use for your travel brand
Venue – Experience Stage
Water Corporation Road – Plot 5B