CNN MONEY EMBARKS ON AGGRESSIVE GLOBAL EXPANSION
CNN Worldwide announced today the expansion of its CNNMoney brand internationally, across both TV and digital, to provide consumers around the world its industry-leading business and financial news and analysis. With the addition of staff in London, Dubai, New Delhi and Hong Kong, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.
For CNN Worldwide it’s an opportunity to draft off the resurgence of the CNNMoney brand in the U.S., while utilising the power and reach of CNNInternational, all under one banner.
“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said Mike McCarthy, senior vice president and general manager of CNN International.
Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology.
The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake whose programmes will represent CNNMoney on television. CNNMoney View with Nina dos Santos will air at 6a ET from London, CNNMoney with Maggie Lake will air at 9a ET and Quest Means Business, anchored by Richard Quest, will air from New York at 4p ET. In addition, Quest will now serve as editor-at-large for CNNMoney and he will pen a global daily newsletter “CNNMoney Presents: Quest Means Business,” timed to the open of the Asia markets.
Also joining the CNNMoney roster are John Defterios, emerging markets editor based in Abu Dhabi; Andrew Stevens, Asia Pacific editor based in Hong Kong; Eleni Giokos, Africa business correspondent based in Johannesburg; and Samuel Burke, CNNMoney business correspondent based in New York. The multi-platform editorial teams will be led by Penny Manis, director of global business news programming based in New York, and Mark Thompson, managing editor of CNNMoney International who is based in London.
The global initiative will also expand CNNMoney’s data-driven storytelling and digital war rooms to international bureaux, arming reporters with the most advanced tools and analytics available to drive and react to stories in the global marketplace.
“More business professionals come to CNN than any other international news brand for news and analysis about how geopolitical events and trends are impacting business, markets and personal wealth,” said Antonio Canto, Vice President, Advertising Sales, CNN International. “The new CNNMoney International franchise will appeal to our African audience and advertisers as we extend our business coverage across TV, online, social and mobile, breaking down the world’s most important business, financial and economic news, and getting analysis and perspective from the world’s most important thinkers. With one in ten of all the upscale audiences in Africa consuming CNN on mobile every month – this becomes an essential destination for business news wherever you are. It will also be the new digital home for our highly successful business feature content sponsored by African brands spanning African Start-Up, Marketplace Africa, Passion to Portfolio and Africa View.”