Top Model, Oluchi Orlandi Introduces Lulu Nigeria Lingerie in Two Stores
LuLu Lingerie Limited, the creator and marketer of LuLu® has teamed up with top model and fashion icon, Orlandi Orlandi to launch Nigeria’s first inner wear destination for all shapes and sizes. LuLu provides men, women, and kids quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.
Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. LuLu stores sell bras, panties, shapewear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, and other activewear in Nigeria. The company sells more units of intimate apparel than any of its competitors, thus redefining this category of the retail market in Nigeria, the largest economy in West Africa.
LuLu stores are open in Jabi Lake Mall, Abuja, and Polo Park Mall, Enugu. Jabi Lake Mall is a 25,000-sq m retail development in the Jabi/Utako region of Abuja. This double-level mall features contemporary architecture, waterfront restaurants, cafes, fast-food outlets, and stores featuring international fashion brands. Polo Park Mall is a shopping mall in central Enugu, in Enugu State. It is classified as the “first world-class shopping mall” in Nigeria.
Each LuLu store location is equipped with custom-made fixtures and fittings, spacious dressing rooms, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting and a service that educates customers on unfamiliar brands that offer design elements and fit to which they have not previously been exposed. The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price.
Positioned as a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores in Lagos and Port Harcourt over the next 24 months to cater to the growing demand for quality inner wear at mass-market prices. LuLu is also available for online shopping at www.lululingerie.ng