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LeBron James signs lifetime deal with Nike

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single athlete guarantee in company history.

LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”

It is believed to be the first lifetime deal in the shoe and apparel company’s 44-year history.

 

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