Everybody knows that Adele’s new album, 25, is huge, but just how huge? In the weeks around the release of the record, tons of numbers have been thrown around, each with a significance attached to it, but for those that don’t study the music industry, it can be difficult to see which figures mean the most (or what they mean at all). Last week, the music business witnessed something momentous—likely a once in a lifetime occurrence—and there is so much that’s amazing about it, it’s almost hard to choose what to highlight.
According to Forbes, Here are five statistics that should wow you, all about Adele’s 25:
1.) 1.71 million people went out to stores to grab a copy of 25 in its first week, which was a little less than half of all the copies available at the time. Interestingly, the album sold better in physical form than it did digitally.
2.) Despite it being 2015 and the fact that everybody is shopping online more and more, 25 wasn’t as popular online as it was in stores. Having said that, selling 1.64 million digital copies in a single week is certainly nothing to balk at. This figure alone also would have been enough to give 25 the fifth largest sales week of all time.
3.) Adele’s first day sales were out of this world, and they were enough to put the release into the history books. 1.49 million copies in a single day averages out to just over 62,000 copies per hour, or about 1,000 copies per minute.That number is high enough to give 25 the sixth largest sales week of all time. It was certainly a busy twenty four hours!
4.) After breaking the all-time first week sales record, it looks like Adele might secure another position in the Billboard archives. Right now, she is expected to sell around 950,000 copies of 25 in its second week of availability, but if that number climbs just a bit, she could become the first person to ever sell more than one million copies of the sale album in two different weeks.
5.) The first day of an album’s availability is incredibly important when it comes to predicting how well it will perform for the rest of the week. Most diehard fans nab their copy of the album as soon as it’s ready, and that was the case for those waiting on 25. The record reportedly shifted an incredible 900,000 copies in its first day on iTunes alone.
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