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Ady will become Pulse Ady Ads and partners with Efritin

Ringier Nigeria has today launched Pulse Ady Ads, which is a new offering for the leading online businesses in Nigeria. Efritin.com will be our exclusive launch partner.
Pulse Ady Ads is born out of the experiences we have made over the last couple of years, with both our horizontal classifieds platform Ady and our news platform Pulse. This has given us a good insight into the behaviour of online users in Nigeria and how we can make the biggest impact. 
To achieve this impact Ringier Nigeria will now provide a comprehensive and rounded product in the shape of Pulse Ady Ads, which provides 360 degree touch points for endorsed online business partners, as well as an easy access point to online services for Pulse’s readers. This will be done through the Pulse Ady Ads category on Pulse, with various online services provided in this category, as well as a close media coverage partnership.  
Ady will be discontinued as a horizontal classifieds platform, but will provide its existing users a great online experience through our Pulse Ady Ads partners. Pulse Ady Ads therefore endorses our launch partner ?Efritin.com? for Ady’s existing users to continue their classifieds experience with. Efritin shares many of the same values as Ady did when it comes to safety, quality and user experience. Existing Ady users have been informed about the option to continue with Efritin and from tomorrow, Wednesday, Ady.ng will redirect to www.pulse.ng/adyads. 
“Partnering with Efritin is a great choice for Pulse Ady Ads in providing our readers with a top notch classifieds marketplace, where they will be able to find great deals, job opportunities and much more. I also feel that Efritin is the right choice for carrying on the Ady classifieds legacy and the best place for our loyal users to continue buying and selling used goods” says Christopher Bjergmose, Head of Ady.ng and Digital Classifieds at Ringier Nigeria.
Managing Director of ?Efritin.com?, Zakaria Hersi, comments “We are excited to partner with Pulse and also being the go to classifieds for Ady users. Our determination on providing trust and convenience in the Nigerian online space made it a natural choice to partner up”.    

Pulse Ady Ads will gradually grow with more and more partners, providing Pulse’s loyal readers with the latest news and deals from Nigeria’s leading online businesses.  

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