The JoyMarie brand which is led creatively by Joymary Okafor is a contemporary feminine brand that understands the identity and personality of a woman who’s ready to express herself through simple and elegant silhouettes but yet she also wants to be stylish,confident,bold,
JoymarieE showcased her first ever ready to wear collection at the Nigerian Student Fashion And Design Week 2015 a fashion event promoting and encouraging young and emerging Nigerian fashion designers with a platform for designers to connect with a student audience to promote their respective brands. Where she emerged the first runner up.
Her first collection named Harmony is inspired and designed for the woman who loves her vintage sense of fashion but also wants to keep up and fit into the contemporary style of today’s fashion. She’s neither off her traditional style nor lost with the contemporary. That is what influenced the collection, to be able to harmonize the vintage style alongside with the contemporary style.
The collection is predominantly based on monochrome stripes that features amazing pieces which includes asymmetrical hemline,culottes, jumpsuit, pants, dresses and crop tops that comes in different silhouette.
To connnect with the Joy Marie Brand find them on
Photo Credit: @sesay_