From Thursday October 29th to Sunday, November 1st, the Ikeja City Mall, Alausa, Lagos was converted into a magnet for over five thousand guests with the introduction of Nigeria’s first locally brewed Cider, Strongbow Apple Cider by Nigerian Breweries.
The 4-day event tagged, “Strongbow Golden Hour” featured an impressive demonstration of the Strongbow brewing process, from farm to brewery, complete with a mini brewery alongside special effects. The centrepiece of the activation was a farm truck ride simulation which gave guests the experience of transporting freshly harvested apples to the factory. Other attractions included an apple extract rain and a levitating bottle of Strongbow at the end of the captivating sensory experience which took more than a week to put together on site.
The experience then took another turn as guests were ushered into an afterparty for the final part of the experience with bottles of Strongbow and food. Popular DJ Snoop Da Damaja provided pulsating music as excited guests sampled the exciting taste of cider and partied well into the night with friends and companions.
The event was organized by Nigerian Breweries, the Strongbow Golden Hour experience marked the introduction of Strongbow Apple Ciders, the world’s most popular Cider brand into the Nigerian market.
See photos from the event below;