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Candy Crush Game Bought By Activision Blizzard

Candy crush lovers, here is an update on what has happened to the owner of the app. He is now worth billions of dollars.

US computer game company Activision Blizzard, which produces World of Warcraft and Call of Duty, is buying King Digital Entertainment, the creator of Candy Crush Saga.

The deal is worth $5.9bn (£3.8bn). The acquisition would make it a global leader in interactive entertainment across mobile, console and PC platforms.

It added the combined firm would have more than half a billion monthly active users in 196 countries.

Video game publishers are switching from the physical sale of games to digital growth as consumers move from consoles to playing on smartphones and tablets.

King Digital Entertainment’s players were female, and that no games console or hardware, besides a smartphone, was needed to access its games.

King Digital Entertainment, which has its main offices in London and Stockholm, will continue to operate as an independent unit led by chief executive Riccardo Zacconi.

King Digital Entertainment floated on the New York Stock Exchange in March last year with a valuation of almost $8bn.

Candy Crush Saga, which was first launched on Facebook and smartphones in 2012, caught the public imagination and still makes up about a third of the company’s revenue.

SOURCE

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