The ‘Rolling in the Deep’ hitmaker debuted Hello, her first single since James Bond theme song Skyfall in 2012, on Friday (23 Oct 15) and it is predicted to top both the U.K. and U.S. charts following impressive download and streaming figures within the first 48 hours.
The accompanying video, released on the same day, was viewed 27 million times within 24 hours, beating the record set by Taylor Swift’s star-studded Bad Blood promo.
It has now smashed the record to become the fastest video to reach certified status, or more than 100 million views, on entertainment platform Vevo.com.
It took five days to reach the milestone, whereas the previous title holder Miley Cyrus took six days to achieve it with her raunchy Wrecking Ball clip.
“Within 48 hours, it had been viewed 50 million times, making it the biggest debut of any video on YouTube in 2015 and one of the most-watched music video debuts of all time,” staff at video sharing website YouTube.com write in a new report.
The report also revealed Adele’s promo, shot by Canadian director Xavier Dolan, averaged one million views every 60 minutes within the first 48 hours, sometimes achieving 1.6 million within a single hour. This makes the video more popular than the highly-anticipated Star Wars Episode VII: The Force Awakens trailer, which peaked at 1.2 million an hour.