MultiChoice Africa hosted a press conference at the Content Showcase, to address questions around the video entertainment service provider’s content, services and plans for the future, taking questions from media from across Africa.
The participants were Tim Jacobs, CEO of MultiChoice Africa; Wangi Mba-Uzoukwu, M-Net Regional Director: West Africa; Theo Erasmus, M-Net Regional Director: East and Southern Africa and Lusophone countries; and David Booth, Chief Content Officer, with the event facilitated by media consultant Jenkins Alumona.
Tim Jacobs, CEO of MultiChoice Africa on the video entertainment service provider’s pricing structures – We are constantly evaluating our cost structures. As part of our business model, we need to take into account the costs of content, relative to our different audience groups. There have been massive increases in the cost of content such as the English Premier League football rights, which we have factored into our pricing. We’re conscious that a large part of the population is looking for a good set of quality content at the bottom end of the market, in the USD10 area, and we make decisions on the price points of our bouquet structure – it’s a continuous evaluation. We’re looking at alternatives too – there’s strong consumer behavior (especially in Nigeria) where many consumers are self-employed, and therefore, not monthly earners, so we’re looking at whether it’s viable to address a different type of model. However, it’s not something that’s on the immediate cards.
The 2015 Multichoice Content Showcase took place from Sept. 1st to Sept. 6th, 2015 at Outrigger Hotels and Resorts, Mauritius.