MAGGI Fortified to Address Dietary Deficiency in Nigeria
Nestlé, the leading Nutrition, Health and Wellness Company has reaffirmed its commitment to help reduce undernutrition in Nigeria through micronutrient fortification. Speaking with journalists during a tour of Agbara factory recently, the Managing Director and Chief Executive of Nestlé Nigeria, Chief Dharnesh Gordhon said in 2012, Nestlé introduced a new range of fortified bouillon cubes by adding iron to the already iodine- fortified Maggi brand seasonings. He said in 2014, Nestlé reached 18.3 million households in Nigeria with iron-fortified Maggi cubes.
Chief Gordhon said that Nestlé has a huge stake in rural communities in Nigeria, sourcing agricultural raw materials from many farmers in the country. He said in 2014 alone, the company purchased 9,660 tonnes of soybean from local farmers in Nigeria. Soybean is a key element in the ingredient mix in Maggi production to provide a distinctive fermented flavor
Also speaking during the tour, Nordine Meguini, Category Business Manager, Culinary said in addition to improving the nutritional value of Maggi by adding micronutrients, Maggi product portfolio also promotes home cooking and consumption of vegetables through the home garden initiative and Maggi Star Kitchen. He said that Maggi Star Kitchen travels to towns and cities week by week, providing information about balanced diets, micronutrient deficiencies and the importance of culinary hygiene through interactive cooking demonstrations, women’s forums, group discussions and presentation on micronutrient fortification. Meguini said that in 2014, Maggi Star Kitchen reached 2.3 million people in Nigeria, while about 15,000 women are benefitting from the home garden initiative
In the course of this visit to the factory, members of the media had the opportunity to a firsthand view of the production process. The Factory Manager, Mr Rakesh Verma, used the opportunity of the visit to share the secret of the decades of success of Maggi brand in Nigeria which can be attributed to the special ingredients in the product which is prepared in a unique way that only Maggi knows – best quality, locally sourced soybean which is a key element in the ingredient mix to provide a distinctive fermented flavour.
The factory tour ended with a cooking demonstration. Each journalist cooked a simple but healthy delicacy: Fish in green sauce, seasoned with Maggi cubes.