Reinforcing its triple-powered impact for toilet solution via the new campaign tagged “Harpic All in One Toilet Solution”, Nigeria’s foremost hygiene and home care brand Harpic from the stable of Reckitt Benckiser, recently stormed markets in Lagos to connect and reward its retailers and Wholesalers with surprise gifts for their loyalty.
The brand led by her brand ambassador, Helen Paul stormed Oke-Arin, Mushin, Ikotun, Agege and Trade Fair markets to reward them with table top gas cooker, pressure pots, rice cookers and others with recharge card, T.Shirts and Face Towels. Over 10 winners emerged at each of the locations.
Lois Ukwuome of Evergold Global Concept at Trade Fair complex applauded Harpic for the kind gesture of reaching out to it retailers and wholesalers saying: “Harpic has proven to be a caring brand by visiting us with surprise gifts. I am elated that they even came to the market with Helen Paul. Helen really encouraged us on how to handle our customers, that we should be nice to consumers always because they are the king. This shows how reliable the brand and the officials are.”
Another wholesaler, OnigbindeWaheed of D-Royal Essence stores at Agege market also commended Harpic for finding time to storm the markets and encourage retailers and wholesalers. “By their action, they have shown that Harpicis truly the total toilet solution in Nigeria.”
The main goal of the new campaign,according to the Marketing Director of Reckitt Benckiser, West Africa, OguzhanSilivrili was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning methods.