Photos – What Happened At Brands and Blogging Event By C and F Porter Novelli
On August 1st, 2015, C&F Porter Novelli Nigeria hosted bloggers, social media influencers in Lagos to talk about Blogging and Branding – The place of CONTENT in the dynamic digital space.
The event took place at Four Points by Sheraton , Victoria Island , Lagos and it was hosted by radio presenter Damilola Elebe – Avari berry – on BEAT FM. The panelists for the event were – Jesse Soliel Executive Vice President Director of Porter Novelli, Edward Ayide, Bankole Oluwafemi of Tech Cabal and Ajibade Oluwatosin of Olori Supergal. The discussions were focused on Blogging, Branding, Content, Journalism, PR and Press releases, Advertising and content creation.
We all know the Nigerian market is different from the American market. Both markets were reviewed and also Jesse talked about Disney Park as one of his case studies during his presentation. What works for us in Nigeria is different from the outside market. Now the question is, Are press releases meant to be paid for? Should they be considered as ‘Sponsored posts’ or they should be re-created? Some of the guests at the event admitted that Press releases sent by the agencies should be paid for because they are promoting their client’s work through PR and that should be paid for because it is considered as Advertisement.
Read few notes from what we discussed below;
- Using content conversion
- Search on Blogs that attract traffic
- Engaging contents on blogs and websites
- Optimizing what we have
Case study – Simon Kolawole of The Cable NG
On Disney Park;
- They publish 150 posts by different authors about the park on a regular basis.
- Content is PESO – Paid, Earned, Shared and Owned
- Audience Affiliation
How Porter Chooses Bloggers;
- Through shared audience
- Content performance
- Earned or Paid Media
The objective of the session is to assist the online news platforms, bloggers in understanding how brands remain their biggest source of content acquisition and determinant of commercial success.
Jesse is the global digital lead for PNConnect, Porter Novelli‘s corporate digital practice. He will be coming to Nigeria on a five-day official visit for capacity building in the area of digital/social media marketing and e-commerce in Nigeria.
Some of the influencers that attended the event were – Sisi Yemmie of Sisiyemmie.com, Ized Zegbua, Uche Briggs, Kofo Badmus and others.
The conversation will still continue, until next time.
The event was supported by Konga – Nigeria’s Number one online mall.