Tajudeen Adepetu is at the helm of one of Nigeria’s biggest media conglomerate. The fifty year old media mogul who has been described as the Ted Turner of Nigeria is a graduate of the University of Jos, and has served as the executive producer of Soundcity Music Video Awards (SMVA) and Managing Director of Consolidated Media Associates (owners of ONTV, Televista Movies, Spice TV, Village Square, Soundcity, Business Television, and Frontrow Sports TV. Tajudeen who has been a top industry player in the Nigerian entertainment scene for over a decade, has provided many TV viewers with TV soaps such as Saints and Sinners, Candlelight, Treasures, One Love, Everyday People, Domino and others.
His flagship channel, ONTV serves as Africa’s premier destination for content cutting across music, movie, soaps, Telenovela, fashion, sports and more even as it seeks to provide unrivalled entertainment screen value to TV audience across the continent. In this interview, Tajudeen Adepetun speaks about his latest value offering, ONTV Max which recently berthed on DStv and entertainment broadcasting in Nigeria.
With this latest addition, the CMAGROUP now has four channels on the MultiChoice platforms; DStv and GOtv. They are; the Soundcity Music Channel, Spice Fashion Channel, Televista Series Channel and the new ONTVMAX General Entertainment channel.
CMA is a General Media Production and Television powerhouse with footprints in Satellite, Cable, Digital and Terrestrial Television; Consolidated Media Associates Limited is the ultimate brand/product enhancing and exposing company in today’s world, offering excellent creative choices in the production of content either for awareness, perception or product elongation.
The CMAGROUP produces six channels in general; Soundcity, Spice, Trybe, Access24, OnTV and Televista. Consolidated Media Associates Limited is Nigeria’s No. 1 leading Television Production Media House. The CMA television brands and products have grown to be admired by vast television groups and audiences across Africa. The success achieved by the company and her offerings over the years has created huge follower-ship for each of the individual Television Channel brands.
Consolidated Media Associates Limited as a National and Continental Player and Heavyweight originating from Nigeria has over the years strategically developed different Television Brands to suit and cater for clients and households. These CMAGROUP television channels are cut amongst the different spheres and genres in television viewership thereby maintaining a tailor made open-window for different advertisers.
In relation to the existing ONTV, what is different about ONTVMax?
ONTVMAX is a further rebranded extension of the ONTV experience and will broadcast other syndicated content from other CMAGROUP channels on DStv and GOtv, specifically from Trybe Movie Channel, Televista content like the telenovelas, spanking new and fresh music videos and exclusive contents from Soundcity, fashion and lifestyle content from Spice fashion channel and actualities / News information from Access24, making and creating a complete television package experience unrivaled by any platform currently in operation.
For how long has ONTV been in existence? What have been your key drivers?
ONTV has been in existence now for 3 years, and from inception has consistently been rated the number one terrestrial station in Lagos. What has defined the success of ONTV has been its content. ONTV meets its viewers expectations in their various spheres of need, so if it’s drama, movies, music, telenovella, news, kiddies content and other family programmes and shows you will find ONTV there.
What sort of programmes should viewers look forward to with the launch of ONTV Max?
Our key drivers for content include, sports; the Omnisports daily global sports news package, which comes up every night and the highlight show of the same package, which gives breaking news, updated sports news six times a day.
We have an extensive library of telenovelas, be it Mexican, Filipino Brazilian or Indian, our viewers have come to expect the best from us, and we are yet to let them down.
We also take news seriously, and provide a headline news service six times a day.
We provide a wide variety of quality productions on our Nollywood movie belt, whilst also providing a wide library in original drama productions; this we believe is why we have been rated number one for two straight years.
For best fresh music, we have partnered with Soundcity, the leading light in African urban entertainment and we dare say we are the first to bring viewers the best Nigerian and Pan African music hot from Nigeria’s talented artistes and global artistes.
And for Lifestyle, we have an array decent shows and delightful content from Spice TV, the only fashion channel in Africa.
What is your relationship with MultiChoice? How many other channels do you have on their DStv and GOtv platforms?
Our relationship with Multichoice is a unique one, where we provide the best of thematic channels for their various bouquets. The CMAGROUP has four of six channels now live on the DStv and GOtv platforms, these are: The Soundcity music and lifestyle channel; Nigeria’s truly first music channel, and the emerging leader in African urban entertainment, number one in ratings and now celebrating 10 years of its existence. The Spice Fashion Channel, Nigeria’s leading lifestyle channel and Africa’s first fashion channel. Televista Series Channel, and ONTV MAX general entertainment channel.
When did ONTVMax launch on DStv and GOtv?
ONTVMAX launched on Thursday, 11 June 2015
Why did you decide to launch ONTV Max on DStv and GOtv?
Our aim when we launch a channel has always been to provide an avenue for all to watch all our channels’ creative content, now with DStv and GOtv, viewers are able to see our other channels’ programs like the telenovelas which hitherto only broadcast on Televista, now available on GOtv as well as DStv. Access is the key point of television, ONTVMAX provides for her various viewers that access to a more enriched viewing experience.