Sunlight Detergent thrills consumers with Alarambara Owambe Party
Sunlight 2-in-1 detergent, sponsor of the hit Yoruba Radio Drama Alarambara celebrated the successful run of the series with an elegant Owambe party during the weekend.
The colourful event which took place in Ibadan the Oyo state capital, had in attendance Sunlight consumers and fans of the series from the South-West states as well as some of the key personnel involved in the series.
Category Manager, Sunlight, Doyin Abanishe, welcoming the guests to the party, told them the Owambe was the brand’s way of appreciating loyal customers who not only use Sunlight 2-in-1 detergent, but also tune in regularly to Alarambara.
According to her: “We understand our consumers and how they would like to come together with their friends and acquaintances in a relaxed and jovial atmosphere to enjoy good food, drinks and live music. So, we decided this Owambe would be a great way to thank you for all your loyalty and support”.
The party also gave fans of Alarambara an opportunity to meet the faces behind the voices of such beloved characters as Sisi Oge (Mosun Filani), Iyawo (Omolola Kazeem), Anike (Boluwaduro Adeseko), Bisi(Emmanuella Adepoju) and Iya Alaje (Abidemi Olukuewu) Iya Alaje. The Alarambara ladies then proceeded to thrill the guests with the re-enactment of a few episodes from the series.
Another colourful highlight of the occasion was the Alarambara Fashion Parade, where 15 guests were randomly selected to display their Owambe attires. Mrs Kofoworola Fagbenro, was voted winner by members of the audience and expressed her heartfelt appreciation to the Sunlight brand for the Owambe initiative. In her words, “I think it’s great that Sunlight is throwing an Owambe for their consumers. I have been using Sunlight detergent for years myself and feel this is a good reward for my loyalty”.
The Sunlight-sponsored Alarambara is billed to run for thirteen episodes in total between February and May, 2015 and airs on selected radio stations in the South-West.