Omotola Jalade Ekeinde Headed to South Africa With ONE Campaign To Promote Women Empowermen
Top Nollywood actress, activist, and Times 100 superwoman, Omotola Jalade Ekeinde will be heading soon to South Africa to join the ONE Campaign and lead other celebrities in a new campaign to promote Women Empowerment.
The campaign is tagged Poverty is Sexist, meaning that women and girls are most seriously affected by poverty. And in order to eradicate extreme poverty, there is a serious need to promote women empowerment. ‘Poverty is Sexist’ was conceived to support the ‘Africa Union Year of Women Empowerment’.
The campaign was launched on Thursday 16 April by the ONE Campaign in Abuja, Nigeria, at a policy forum that was attended by representatives of the National Association of Nigerian Traders (NANTS), Equity Advocates and Save the Children Nigeria among others.
From 27th April, 2015, Omotola will be in South Africa to participate in a music thriller, accompanying a campaign song that will be performed by top African female singers including Omawumi (Nigeria), Judith Sephuma (South Africa) and Victoria Kimani (Kenya). The song will be co-produced by Cobhams Asuquo and Masterkraft.
The song will be used to promote the campaign across the world, and will be officially launched in Nigeria, Mozambique, and South Africa, during the World Economic Forum for Africa and the African Union Summit.
The campaign has a petition which calls on African leaders to fast-track the fight against poverty, by investing more in women and girls, and ensuring that resources put to the service of women and girls are transparently and accountably used.