Introducing Nollywood Producer, Joy Anyim
In this exclusive interview, the University of Uyo graduate shared an insight into her world of movie making, Philanthropy and plans for the future.
Can you tell us your background?
Joy Anyim is the last born and only daughter of Stephen Anyim’s family in Oduma village in Aniri L.G.A in Enugu State of Nigeria. I lost my father in 2006, he was the strictest disciplinarian I have ever met and I still miss him very much. My mum is an Evangelist and also a caterer, I have two brothers, Maduabuchi and Kings
How did you begin your Career?
I will say, my journey in this industry started as a teenager. I danced for different dance group and organizations. I enjoy dancing alot. Till now, dancing is still a part of me. As I was growing the love for the entertainment industry grew with me. The good thing was that I was surrounded by friends with like-minds, so I got all the support I needed, was later expose to stage act (drama). After sometime, I got a call from a friend telling me about a movie auditioning, I just told her off immediately but she told me I should just come around and watch. So I went but to my surprise I got a script without an audition. I was like, excuse me sir, I didn’t came for this, the sir was actually the director of the project who sighted me when I was about leaving and sent for me, just like that, I was handed a script for a movie “Women’s Right” my first movie experience was discouraging having to say one line over and over and I was like gosh I am tired, my director replied, Joy, you have not started yet. My day one was hell but as production continue, I got used to the system and I enjoyed every bit of it till date. I did another one immediately after that “What a World” came to me as a gift the movie was heart touching.
It didn’t end there, I am always being invited to act without any auditioning, God is really involve in my being in this industry because all I get has been favour all around.
How did you step into the shoes of a Producer?
Well, I didn’t just wake up and say I wanted to produce, as someone in business I asked questions before I made up my mind to start producing. After my fourth movie, I had this friend who has been in Nollywood for a long time, she shot this movie I was playing lead; being with her and seeing how she operates, I was interested to keep everything. She on the order-hand was ready to educate me. She invited me to their meeting and that was how it all started. Thanks to her, I brought the heavy shoe, at first the shoe was so heavy but God gave me able hands to work for me with love and care.
Your recent movie Release?
Our recent movie release is titled “Dangerous Pastors” session 1 to 4 Staring Mike Ezuruonye and other big acts
this year, we are embarking on another project starting March 2015. And before the year runs out with God on her side, we should release another one.
What were the challenges with your first movie Production?
I will not say the road has been easy and smooth, but I will say keep doing what you enjoy doing. I am very used to the system as a guidance counselor we meet various kinds of human beings everyday and there is this popular saying “what doesn’t break you makes you” so I don’t see challenges rather I see just a problem that need the right solution.
How would you rate Nigerian movies compared to other parts of the world?
Believe me, when it has to do with Nigerian movies, we are good at what we do, we have the best movie in Africa, not that our co-countries are not trying but they too can testify that we’ve got it all, then in the world, apart from Hollywood which was like our aim, everyone wants a movie to come out like Hollywood but Nigerians with our style of act and tenants, has graduated into Hollywood both in our movies and individuals. As years pass we may overtake Hollywood.
Do we have enough technical equipment to work with in Nollywood?
We have everything we need, every equipment we need, it is all about upgrading and we are not lacking behind in anyway, as new equipment are launched we buy. Nollywood has everything and even more than any other.
Aside movie productions, what else are you involved in?
I’m into farming, real-estate and constructions.
What are the challenges of being a female entrepreneur?
The truth remains that challenges comes and go in one’s life, we all know how difficult it is to have a female give commands, naturally some men don’t buy it but I don’t care much cause. I have to do what I have to do as a professional not a woman. I respect people unless I notice otherwise, if that happen we iron it out the best way, so I will say challenges becomes a problem if not handled very well, I consider them as an opening to a greater me.
A number of Nigerian producers are spreading their wings into the Hollywood scene. Do you have any plans to do something similar to that?
Sure, I was also moving toward that direction but I don’t see it as “a must be thing”. I enjoy Nollywood I am proud of who I am; I can even create a Hollywood of my own in Nollywood. Smiles
Any plans to Direct?
I am an actress and a producer. I really love acting because that is where I started. I am not considering directing, at least not now but I don’t know if I may tomorrow.
What is your Beauty Secret?
I live a life as in proverbs 31 woman, I’m proud of the woman I have become in it. What more can beauty be describe than a beautiful heart. it’s important to have a beautiful heart than a face.
What item in your closet do you wear the most?
Lol…..! My closest is filled with stuffs, but my favorite is red, I have different made of red, I wear red, my stuffs 80% is made of red.
Your Favorite Nigerian Designer and Why?
Folake Folarin-Coker is one of my best out of all others. I like a lot of them but I have this love for this lady and her designs, it make me feel stylist and covered.
What should every woman try at least once?
I think a woman being educated is not enough, men love woman who are creative, industrious etc, a woman should try at least once in her life to be adventurous, she should try to be financially free to support herself and others.
Your 3 Favorite Designers/ highstreet Brand?
I have on my top list
i. Folake Folarin – Coker
ii. Lisa Folawiyo
iii. Frank Oshodi
I just love their creativity. With our Nigeria fabric.
Your Favorite travel destination?
Among all the country I’ve been to, I still love Africa, I love spending most of my holiday in South Africa, where I will fell nature, feel close to home.
What brings you the greatest joy?
I feel at home when I dance, I derive joy and peace inside when I dance.
What is the best gift you have ever received?
My 2014 Birthday Gift, I was given a car on my Birthday, I couldn’t believe myself.
Your Favorite colour?
Red is my best
What charities do you support?
I visited the orphanage home mostly, I make it a duty to celebrate my birthday with the children, also I spread my hands to the prisons, ageist women.
Advice to people who want a career in Nollywood?
Well, I tell people there is no money kept some where in Nollywood, so if you as an upcoming artist have it in your mind that you are coming to make money. Well, it may work out but it is better said you come in and while you are faithfully doing your job favour smiles at you. Also do not put your egg in one basket.
What is the biggest lesson you have learned in Life?
I’ve learned to given people equal right and opportunities, we are all humans and we can only be fulfilled if everyone lives as one.
What is the best advice you have ever been given?
My father told me that love is the greatest gift I can ever give to anyone, in place of hurt I should love, so I live to love and appreciate everyone that comes my way.
What should we look forward to in the nearest future?
I have load of plans for the future. Fundollars Entertainments happens to be a platform am using to empower people. In the nearest we hope to reveal other projects.
What Quote do you live by?
Quote by Thomas A. Edison:- our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
What will you like to be remembered for?
To be remembered as a woman who work so hard to put smiles in the face of people both the less-privilege, the poor and well to do. A woman that shows that every human has equal right in life, as a proverb 31 woman. I will be fulfilled in life.