Fairy®, World’s No.1 Dishwashing Liquid, Debuts in Nigeria
Procter & Gamble, the leading consumer goods manufacturer behind some of Nigeria’s most trusted brands, such as Ariel, has launched its Fairy® brand of dishwashing liquid in Nigeria.
New Fairy® is the world’s number one dishwashing liquid, and is known to be a powerful drop that’s hard to stop. With superior grease-cutting power and best oily grease removal, Fairy® is 100% effective on oily grease and lasts two times longer than other best-selling brands, with a concentrated formula that delivers long-lasting suds.
Popular Nigerian actress, presenter and broadcaster, Iretyola Doyle is the brand ambassador for the Fairy® brand in Nigeria. She expressed her excitement about the partnership and said: “It is easy to connect with a brand that makes the home its priority. We all need help to win in life. Now, I have Fairy® to help me achieve squeaky clean dishes always, whether I am preparing our home meals or catering a dinner party.”
Each bottle of Fairy® represents over 50 years of science and innovation. The same top-quality product that is trusted by consumers in the UK and beyond will be available from leading retailers in Nigeria in the ‘Original’ and ‘Lemon’ variants as of January 2015.
A drop of the Fairy dishwashing liquid quickly dissolves and cleans tough oily grease easily, leaving dishes squeaky clean.
“In a world that often pulls people apart, there is one place that brings families together again and again, and that is the kitchen. Even though milk may get spilled and food may get burned, now we can trust Fairy® to be there, helping to get dishes squeaky clean. As a single drop lasts two times longer than its best-selling competitors, less is needed to get the job done. For me, ‘whoever chooses Fairy®, wins!’” added Iretyola.
You can follow Iretyola Doyle on Facebook at https://www.facebook.com/iretiola.doyle and on Twitter at https://twitter.com/iretioladoyle. Also, for the latest news and in-depth information about the Fairy brand, please visit http://www.pg.com/en_NG/brands/fairy.shtml.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Iretyola Doyle
Iretyola Doyle, a TV presenter, actress, public speaker, producer and writer, whose professional credit in the Nigerian entertainment sphere spans over ten years across stage, television, film and print, is the producer of her own lifestyle show titled ‘Oge with Iretyola’; and anchor of A-list television shows such as ‘Morning Ride’ and ‘Today on STV’. She is also a social commentator and columnist, writing ‘Shooting Breeze,’ ‘In the chatroom’, and ‘Tiola’s take’ in the City People, Glitteratti of THISDAY and Saturday Vanguard respectively.
Fairy is the number one dish-cleaning brand in the world and has been a trusted household name since it first appeared in 1898 on a bar of soap. Today the brand represents a range of dishwashing products renowned for their superior grease cutting and long lasting quality. Fairy liquid will be available in leading retailers in Nigeria from January 2015 in the original and lemon variants. The recommended retail price is NGN 400 for 500ml.