#Google – Unilag, OAU And UNN Are The Most Search-for Universities So Far In 2014 In #Nigeria
A look at the search trends in Nigeria between Jan 1st till date has revealed that Nigerians have been conducting more online searches for federal than private or state-owned universities so far in 2014.
The comparative study which was developed using Google’s Search Trends tool offers a unique perspective into how Nigerians have been searching for the 129 tertiary institutions in 2014. The ranking also bears some similarities to other top universities rankings such as those produced by 4ICU, where 3 of the highest ranked Nigerian universities also appear on the top 5 most searched-for Nigerian universities list.
Topping the list are 3 of the oldest federal universities in Nigeria; the University of Lagos (Unilag), the Obafemi Awolowo University (OAU) and the University of Nigeria, Nsukka (UNN). The 3 of them were also the 3 most searched-for nigerian universities on Google in 2013. The Ota-based Covenant university placed 6th, thereby taking the position of most searched-for private university in Nigeria, with the National Open University (NOUN) and the University of Ibadan coming in at 4th and 5th respectively.
Further comparison between the top 5 universities in 2014 data reveals that although OAU received more searches than the other 4 schools in May, Unilag maintained a sustained lead throughout the year- a position which the school also held in 2013.
The study also notes that although there was a reduction in the amount of searches for the word “university” between December 2013 and January 2014, the numbers have now grown – though not as high as it was in May 2013.
Perhaps the most surprising detail in the study is related to the states from which people have been searching for the term “university”. While many would have been expecting to see Lagos topping the list, it didn’t even appear on the list of top 7. Occupying the top position is Oyo state, followed by Osun and Adamawa state.
Commenting on the newly released report Google’s Communications and Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade said “The internet is playing an ever increasing role in the decision making. Students are online searching and consuming content in all forms when they are deciding whether or not to go to university and deciding which universities to apply for”
We expect that as the number of online internet users in Nigeria continues to grow, and more universities expand their use of online tools for marketing, these numbers will continue to go up said Kola-Ogunlade.
The Google data suggests that academics, accustomed to university terms, will also need to pay attention to search terms.
The full ranking of top 50 universities can be found below.
university of lagos, unilag
obafemi awolowo university, oau
university of nigeria nsukka, unn
national open university of nigeria
university of ibadan
university of ilorin
university of abuja
kogi state university
nigerian defence academy
university of benin
nasarawa state university
delta state university
lagos state university
ahmadu bello university
benue state university
university of calabar
university of uyo
adekunle ajasin university
osun state university
olabisi onabanjo university
university of jos
imo state university
afe babalola university
nnamdi azikiwe university
ekiti state university
abia state university
ambrose alli university
ebonyi state university
kwara state university
kaduna state university
university of agriculture makurdi
federal university wukari
university of maiduguri
federal university lokoja
american university of nigeria
federal university of technology minna
lead city university