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#Google – Unilag, OAU And UNN Are The Most Search-for Universities So Far In 2014 In #Nigeria

A look at the search trends in Nigeria between Jan 1st till date has revealed that Nigerians have been conducting more online searches for federal than private or state-owned universities so far in 2014.

 

 

The comparative study which was developed using Google’s Search Trends tool offers a unique perspective into how Nigerians have been searching for the 129 tertiary institutions in 2014. The ranking also bears some similarities to other top universities rankings such as those produced by 4ICU, where 3 of the highest ranked Nigerian universities also appear on the top 5 most searched-for Nigerian universities list.

 

Topping the list are 3 of the oldest federal universities in Nigeria; the University of Lagos (Unilag), the Obafemi Awolowo University (OAU) and the University of Nigeria, Nsukka (UNN). The 3 of them were also the 3 most searched-for nigerian universities on Google in 2013. The Ota-based Covenant university placed 6th, thereby taking the position of most searched-for private university in Nigeria, with the National Open University (NOUN) and the University of Ibadan coming in at 4th and 5th respectively.

 

 

 

Further comparison between the top 5 universities in 2014 data reveals that although OAU received more searches than the other 4 schools in May, Unilag maintained a sustained lead throughout the year- a position which the school also held in 2013.

 

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The study also notes that although there was a reduction in the amount of searches for the word “university” between December 2013 and January 2014, the numbers have now grown – though not as high as it was in May 2013.

 

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Perhaps the most surprising detail in the study is related to the states from which people have been searching for the term “university”.  While many would have been expecting to see Lagos topping the list, it didn’t even appear on the list of top 7. Occupying the top position is Oyo state, followed by Osun and Adamawa state.

 

Commenting on the newly released report Google’s Communications and Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade said “The internet is playing an ever increasing role in the decision making. Students are online searching and consuming content in all forms when they are deciding whether or not to go to university and deciding which universities to apply for”

We expect that as the number of online internet users in Nigeria continues to grow, and more universities expand their use of online tools for marketing, these numbers will continue to go up said Kola-Ogunlade.

The Google data suggests that academics, accustomed to university terms, will also need to pay attention to search terms.

The full ranking of top 50 universities can be found below.

 

1

university of lagos, unilag

2

obafemi awolowo university, oau

3

university of nigeria nsukka, unn

4

national open university of nigeria

5

university of ibadan

6

covenant university

7

university of ilorin

8

babcock university

9

university of abuja

10

kogi state university

11

nigerian defence academy

12

bowen university

13

university of benin

14

nasarawa state university

15

delta state university

16

lagos state university

17

ahmadu bello university

18

benue state university

19

university of calabar

20

university of uyo

21

bayero university

22

adekunle ajasin university

23

osun state university

24

olabisi onabanjo university

25

university of jos

26

imo state university

27

afe babalola university

28

nnamdi azikiwe university

29

ekiti state university

30

landmark university

31

abia state university

32

ambrose alli university

33

madonna university

34

ebonyi state university

35

kwara state university

36

kaduna state university

37

university of agriculture makurdi

38

oduduwa university

39

technical university

40

federal university wukari

41

university of maiduguri

42

redeemers university

43

federal university lokoja

44

american university of nigeria

45

baze university

46

caleb university

47

katsina university

48

elizade university

49

federal university of technology minna

50

lead city university

 

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