With these highlights; one would be right to affirm that consistency, creativity and professionalism have been the hallmark of the ongoing MTN Project Fame 7.0.
Little wonder why its TV broadcast and online channels, about a week ago, had great cumulative views on YouTube and hit a stunning figure of 4.7 million. A breakdown of the statistics shows that 1.7 million was recorded this season, with a large chunk of the traffic coming from the United States, United Kingdom, and Canada.
Interestingly, one of the high points of online followership happened three weeks ago, when Michael Bolton, a popular American singer tweeted at the music academy to wish one of the contestants, Clement Akuoko, good luck.
Within the Africa continent, in faraway Egypt, South Africa and neighbouring countries like Cameroon and Ghana, according to Malike Dorothy, the publisher of Treasure Diary, a magazine published in Central Africa, the reality show has grown to be a popular family entertainment and the winners are held in high regard. Go figure, Chidinma Ekile, the Season 3 winner of the musical academy, won the KORA award for the Best Artiste (female category), in 2013, in Abidjan.
The online video view time in minutes has grown to 13 million. With this season producing brilliant performances, week-in week-out, and viewers debating who will emerge the eventual winners between Emeka, Geoffrey, Christian, Ruky, Clement, Debbie, Ugo and Dianella, the total view time is expected to grow exponentially in the days ahead.
The popularity of the show among global audience has made it the biggest in Africa. Its productivity rate in terms of past contestants who made it into mainstream music industry has also made the platform the choice of talented West African youths who aim to make a living through entertainment.
Some of the milestones achievement can be traced to the undying passion exhibited by MTN, the reality show’s sponsor. Over the years, MTN has distinguished itself as a brand that seeks to create a better life for its host communities. This, it has made possible through the various platforms it creates to reach out to the youth whose talents it seeks to nurture either through football and scholarship programmes, dance competitions or music academy like Project Fame.
The years ahead hold so much promise for the viewers and the youth seeking opportunities.
The youth will have more opportunities to showcase their musical talent to the world and gain the approval of the reality show’s over 200 million viewing audience distributed around 7 continents.
You can watch the contestants’ performances, especially their rendition of evergreen African songs, this weekend, and more via (https://www.youtube.com/projectfametv) or by downloading the Reel Africa App or visiting www.reelafrica.net. Reel Africa App is available on MTN App Store, Google Play and Windows App Store. You can also help your favourite contestant to win the competition by texting his or her unique number to 306 or 1745 (in Ghana).