Star Studded Event Launches MultiChoice first ever Content Extravaganza
Africa’s leading Pay TV provider, MultiChoice Africa has kicked off its Content Extravagaza in style – driving the message that it will continue to deliver the best local and international television content in Africa.
The event, held in Mauritius and themed “Only the best” featured over 50 television and music celebrities who appear on various DStv and GOtv channels including BBC Lifestyle, BBC Entertainment, E! Entertainment, Style, Cartoon Network, Boomerang, Telemundo, Comedy Central, MTV Base, Nickelodeon, History Channel, Crime and Investigation, Africa Magic, Ebony Life TV, Channel O and SuperSport.
The CEO of MultiChoice Nico Meyer, expressed his pride at being part of a company that has pioneered Pay TV on the continent and re-emphasised his commitment to ensuring that MultiChoice subscribers receive world class news and entertainment on DStv and GOtv services.
Sharing the story of the incredible MultiChoice journey which dates back 20 years and is one of the first subscription television services outside of the United States, Meyer said, “We faced many hurdles, as a new company and we needed to build and develop credibility not only with the market in which we were offering services, but also with international channel suppliers and satellite companies. 20 years ago many people called us crazy!”
In 2013, the company saw the launch of 13 fantastic new channels on the DStv platform which include three M-Net Series Channels, M-Net Movies Zone, Fox, Ebony Life, Telemundo, Hip TV, Spice TV, CBS Action, CBS Drama, JimJam and MGM.
Furthermore, its launch of GOtv in 2011, a low cost digital television service using the latest generation Digital Video Broadcast standard represents the most advanced digital terrestrial television (DTT) broadcast system and infrastructure established in Africa to date and leapfrogs the out-dated T1 systems utilised by first movers in the Digital Migration process, putting Africa at the forefront of technology in the digital migration process.
“MultiChoice Africa remains committed to the digital migration process in Africa and will continue to work closely with governments and all stakeholders to ensure that this is a seamless platform, ensuring great family entertainment at affordable prices,” he said.
Alluding to the company’s latest innovations, the Explora, Catch Up and Box Office which significantly change the way subscribers experience and control their viewing, the CEO promised subscribers additional future technology to ensure that they have access to the best information and entertainment anytime, anywhere, on any devise.
Meyer concluded by reminding his audience that MultiChoice believes in uniting Africans to address the social and economic needs currently facing our continent. “We have a pivotal role to play in both the economic and social transformation of our continent, and corporate social investment provides the ideal vehicle through which to bring about meaningful change and upliftment to our people.
“We strongly believe that the quest for good corporate citizenship starts with an acceptance of responsibility, not only from citizens of Africa but to the broader African community and corporates,” he said.