Is the real world parallel to the online world or an evolutionary stage? Is social media a means to while away time and reconnect or so much more? Is it ‘Just Twitter’ or the greatest tool of the century? These questions plague us: the relevance of the online world, the future of social media and what to do with the heightened connections that mark the Social Media Generation.

Samsung Electronics has tapped into this with her sponsorship of the Twitter Premier League (TPL). The Twitter Premier League is created by crowd sourcing – services, ideas and content were sourced from the online community.

Online participants were asked to create their online teams. Online teams were created via registration online, banners and online groups/forums were created for the event, funds were crowd sourced for event needs like renting an Astroturf pitch, purchase of club memorabilia and refreshment.

Now, online event will translate to experiential physical event at 3 p.m., Thursday – May 29, 2014 in a series of playoffs at Astro Turf, Meadow Hall Secondary School, Bashorun R.I. Okusanya Street, Lekki, Lagos, Nigeria Lagos, Nigeria. Attendance is free and all you have to do is register at

The Mobile and Camera division of Samsung Electronics will be sponsoring this event via giveaways, souvenirs, event branding and exclusive coverage of the event.

Side attractions of this event include:

? Opportunity to win a GEAR Fit

? Opportunity to win a Samsung ES95 camera

? Countless GALAXY 11 souvenirs

? Opportunity to win a Victor Moses autographed Adidas F150 leather ball

? Free shots with the Nx30 camera and free picture printing

? Opportunity to win a Samsung ES95 camera if you participate in competition holding on Samsung Electronics Twitter handles: @Samsungcamerang and @Samsungmobileng

This is a marriage of great technology, great content and a vibrant demography. The Nx30 – Samsung’s SLR with world’s fastest shutter speed of 1/8000 is official camera being used to cover the event. Samsung’s premium ergonomic success, the GEAR Fit, is official fitness device for the event. And the TPL is currently trending topic online.

It’s a great way to spend the holiday. It’s a great way to support the brand. It’s a great way to support the new face of Samsung.


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