Conference communiqué to be submitted to Summit of Heads of Government of AU

Some of the biggest names in public relations and marketing communications are getting ready for an unforgettable experience in the world’s most celebrated Mediterranean resort Island, Mauritius as the 26th edition of the African Public Relations Association (APRA) conference kicks off on the 27th of May, 2014.



Themed “Advancing Africa”, the conference parades an array of renowned speakers including; President and CEO of The Holmes Group; Paul Holmes, Former World President of the International Public Relations Association (IPRA); Mrs. Loula Zaklama, Chairman and CEO of Burson-Marsteller; Robyn de Villiers, BHM Founder/CEO Ayeni Adekunle, Group CEO of Frontiers International Services Limited; Muyiwa Afolabi, Head of Corporate Communications and CSR at Airtel Ghana; Mr. Donald Gwira, Debrett’s Jeremy Galbraith, and a host of others.


“I feel highly honoured and privileged to be speaking at the 26th edition of the African Public Relations Association (APRA) conference,” said Ayeni Adekunle, CEO BlackHouse Media. “With the advancement of Africa as the theme of the conference, I believe we have a good opportunity to use the advantage of Public Relations in helping our continent become the best it can be. It’s about time we built the desired global image for Africa.”

The conference which is aimed at identifying and creating an agenda for the numerous challenges of Africa with focus on her image as well as driving a cohesive action in the promotion of Africa’s image, will deal with such diverse topics such as; PR & Ethics, Reputation Management – Critical to Success, Crisis & Security Communication: The Before, The During & The After, PR Consulting in Africa: Shifting Gear, Digital Media: The Undisputable Future of Public Relations, Emerging Trends in Corporate Social Responsibility, The 10 Global Trends in PR, Driving Sponsorship: A Case Study of Football Sponsorship in Africa and Managing Government Communication in Africa: Challenges & Opportunities.

This year’s conference is riding on the success of the last summit held at the prestigious new African Union Complex, Addis Ababa in May 2013, themed ‘Rising Africa: The Imperatives of Communication’. It is expected that the outcome of its deliberations will be forwarded to The Summit of Heads of Government of the African Union for ratification.

For more information, visit, or follow @APRATWEET on Twitter for live updates during the conference.

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