Femi Kuti excites Legend re-launch
Last Friday, the week-long teaser called BlackREALvolution movement was unveiled, with Afrobeat King, Femi Kuti leading performance in a campaign that turned out to be supporting Legend Extra Stout, a Nigerian Breweries product against a rival brand.
It was an exciting moment for thousands of curious Nigerians who stormed the Eko Atlantic, Lagos, venue of this product re-launch, which organisers built around ‘the real man’. The product now adorns a Staniol cover and metalized labels with the Monde seal of quality.
Kuti, known as a social crusader, had aroused public curiosity, through a series of social media buzz, alongside award-winning artiste, 2face Idibia, to decry corruption, nepotism and oppression amongst other vices.
The event kicked off with ace comedian, Gordons, dishing out rib-cracking jokes to the delight of the audience. This was followed by a theatrical performance through which the brand expressed its readiness to wrest the reins of leadership from the hands of a market leader. The show was presented through an intriguing drama, presented by Span Fest, a renowned dance group.
Titled First vs. Real, the play depicted the consumer as a lady, who is being wooed by two men – Legend Extra Stout and its fierce competitor. When words could not sway the lady’s heart in either contender’s favour, the stage was turned into a battlefield, using the dance and drama weapons. After several battles of wits, brains and brawn, the ‘Legend man’ was chosen above the fierce competitor.
Shedding more light on the concept, Mr. Hubert Eze, Sales Director, Nigerian Breweries Plc., said: “What we just unveiled today is the culmination of one of the most successful social media campaigns which kept Nigerians guessing for weeks. We also had a tour bus traversing the length and breadth of Lagos, creating awareness about this unique packaging. We presented the BlackREALvolution as a movement; and it is indeed a movement for consumers that yearn for more in terms of satisfaction and quality.”
According to Eze, “though Legend Extra Stout is being re-packaged, the great taste, which our numerous customers have enjoyed all these years, remains the same. Legend is the only full brewed stout in the Nigerian market with a unique bitter taste and longer lasting foam head, giving it the authenticity to be called ‘The Real Deal’.”
Highlight of the event was the sterling performance by Kuti, who kept the crowd dancing all-night to the rhythms of his band, even as his erotic dancers offered more, for fans to behold.