Stephanie Okereke-Linus named as face of Vlisco Women’s Month ‘Dare to Dream’ Campaign
On the 1st of March, the authentic Dutch wax brand Vlisco launches her second Vlisco Women’s Month campaign. During this whole month, and especially on International Women’s Day, various consumer activities, press coverage and events in countries in West and Central Africa support this year’s campaign theme: DARE TO DREAM, a tribute to women who have the faith and courage to realise their dreams. The Vlisco Women’s Month Award election and the Vlisco Fashion Fund are at the heart of all the Women’s Month activities. With actress Stephanie Okereke-Linus as the face of this campaign, Vlisco will continue the success of last year’s celebration of inspiring West and Central African women.
The Vlisco Women’s Month Award, honours the outstanding achievements of West and Central African women by identifying and rewarding those who inspire others to realise their dreams. Vlisco has nominated 3 or 4 women in each of the countries Nigeria, Ghana, Benin, Togo, Ivory Coast and Democratic Republic of the Congo for the Vlisco Women’s Month Award this year. Elected by public vote, the winners, who become Vlisco’s new ambassadors for 2014, will be revealed during the Vlisco Women’s Month Award Night at the end of March. People can find out more about the nominees and follow their activities at dream.vlisco.com. For a chance to win fantastic prizes they can vote for their favourite nominee online, in-store or by SMS.
Vlisco Fashion Fund
Another aspect of the Women’s Month campaign is the Vlisco Fashion Fund, which helps aspiring fashion designers in West and Central Africa. Novice designers are encouraged to pitch their business plan, which explains their fashion dream, to a Vlisco jury between 1-23 March 2014, with the chance of winning $2,500 funding and a fashion training in the Netherlands. The 3 winners will be announced at the Vlisco Women’s Month Award Night at the end of March. Find out more at dream.vlisco.com/fashionfund.
Consumer activities – Dream for the world
Vlisco believes that those who dare to dream will shape the future. Some dreams are personal, while others can plant the seed of change for women around the world, such as dreaming that all women are given the opportunity to attend school. Vlisco invites the public to share their ‘dream for the world’ for a chance to win a luxury weekend away for two. People can collect a dream card in-store, fill it in and put it into the dedicated Dream Box in the city centre or share their dream online by using #vliscodream on Facebook and Twitter. Several Vlisco Women’s Month activities will take place around the Dreambox in March in the city centres. Keep up to date on these activities and find out more at dream.vlisco.com/vliscodream. The promotion runs until 23 March 2014.
For more on the Dare to Dream Campaign, check out this video: http://www.youtube.com/watch?v=owrz47r3QKE