14 Events To Watch Out For During Social Media Week Lagos #SMWLAGOS14

If you have not registered for Social Media Week Lagos 2014, you should now. 

We will share 14 events to watch out for from over 70 events that will take place in five days.

Remember there are over 5 venues for series of events that will take place during the week. Check HERE for updates.

  •  MASTERCLASS: Blogging – From Beginner to Boss!


 MASTERCLASS Blogging - From Beginner to Boss


 Reason why you should attend;

This masterclass will be taught by Luvvie Ajayi (aka Awesomely Luvvie), an award-winning social media maven, digital strategist and ten-year blogging veteran. Her blog is a respected space where she covers all things pop culture, from TV to movies to technology. Luvvie has been featured on, Huffington Post, Black Enterprise, ESSENCE, EBONY and more for her work. AfroElle Magazine named her to their 35 under 35 influential women’s list and she was chosen as one of JET Magazine’s 40 under 40 recipients in 2013.


  •  #SMWOneMicNaija: Let’s Get Social!

Like seriously, SMW LAGOS is not all about serious events oo we party hard too. Join One Mic Naija On Friday Feb 22nd at Ember Creek but you need to register first.



One Mic Naija is an already established hang out for live music and networking but with the added benefits of it being tied to Social Media Week, there will be better networking opportunities, and a chance to connect with young people all over Africa.


  • BEAUTY UNMASKED: Connecting Beauty Ideals of The Past to the Beauty Revolution of the Future

Beauty lovers, makeup artistes should not miss this one at all. Just register to attend.





The goal of this discussion is to empower Nigerian women by discussing how we can connect our current and future beauty ideals to our heritage as African women. We will also highlight current misconceptions around “beauty” in Nigeria and the Diaspora. Lastly, we will explore how we as content curators can determine trends on social media while incorporating tradition and culture.



  • How Nigerian Secondary School Students Are Moving to Digital

Reason why you should attend;

  • Passnownow event at the Social Media Week will showcase how technology is being used to empower and educate Nigerian secondary school students and teenagers in order to stimulate and enhance their learning experience.
  • Participants will be exposed to how they can keep learning through the medium they are already used to – their mobile phone.
  • And also make use of an online resource (e.g. to improve their academic and social intellect.

#SMWmace Hub @ Terra KulturePlot 1376, Tiamiyu Savage
Victoria Island, Lagos (0)1 2700588


  • Online Marketing for Smart Entrepreneurs

Last year in the first edition of “Online Marketing for Smart Entrepreneurs” we talked about how entrepreneurs can leverage social and digital media, social media etiquette and the 12 pillars of Online Marketing; in this second edition, we shall get entrepreneurs to share their stories!

#SMWexperience Hub @ Four PointsPlot 10 9/10, Oniru Chieftancy Estate Lagos.



  • MASTERCLASS: “Think Outside the Box” – Social Innovation


There would be a 10 minutes session called “I Think I am Social“.  Four attendees will be randomly chosen from tweeting the hashtags and they will be asked questions from the experiences shared by the panelist.  The winner gets a prize.

The panelist will answer few questions from the live audience and from Twitter towards the end of the session.


#SMWexperience Hub @ Four PointsPlot 10 9/10, Oniru Chieftancy Estate Lagos.


  • Social Media will reshape Nigeria’s Socio-Economic Space in the Future: Fact or Myth

Social Media signals can and is actually beginning to tell us how Nigeria’s unique commerce and business landscape is spoiling for an outburst. No where is communication and commerce so intricately linked than in Africa’s most populous country. We value relationships and community above all else – and as such social media is teaching us in real-time, about who we are as consumers, how we can be approached and, even engaged in business.

#SMWhq @ Volkswagen179 Akin Adesola Street Victoria Island, Lagos 23401



  •  #TravelAfrica: There’s an App for that! How Smartphone Apps are changing Travel in Africa


Beyond using apps to showcase a brand, the creation of apps offers a new point of entry for entrepreneurs in the tech space. With the exception of a few stellar apps like HopStop  from Nigerian entrepreneur Chinedu Echeruo there have been few globally successful apps launched from African developers and the “makers” of the continent have a chance to fill this vacuum. With nearly 100 million smartphones in use on the continent, Africa is truly it’s own trending topic.






  •  Lagos is Kind of a Big Deal


Why attend this event?

If you live in Lagos and can’t stand the traffic you might want to attend this event! Ok well not really. But the truth is, the neighboring States of the Region have a role to play in achieving the global opportunities of Africa starting with Lagos. What happens in these markets is imperative to the role Lagos will play.

#SMWmace Hub @ Terra KulturePlot 1376, Tiamiyu Savage
Victoria Island, Lagos 

  • Women Doing Business the Social Way: How Women Entrepreneurs Can Use Social Media to Build a Business


The Women’s Technology Empowerment Centre (W.TEC) is organising a panel discussion, which brings together a group of successful women entrepreneurs who are using social media in innovative and interesting ways to grow and promote their enterprises. They will share key experiences of using social media tools and, through a facilitated discussion, will explore the benefits and challenges they encountered.

  • Social Media & Elections: The SMTC Story


The Social Media Tracking Center was built for Nigeria’s 2011 General Elections to track how citizens used social media to discuss, monitor and report the elections. It was the first of its kind in the world.


#SMWexperience Hub @ Four PointsPlot 10 9/10, Oniru Chieftancy Estate
Lagos, Lagos 23401


  •  Social Media Usage during Elections: Case Studies in Crowdsourcing and Online Hate Speech Monitoring.


With social media has come the era of the ‘citizen journalist.’ The concept of citizen journalism is based on social media tools allowing everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, for amateurs and professionals alike. The Internet has substituted traditional media as a source for obtaining news and information about current events, introducing a means to stay updated in real time, and has democratized the expression of opinions.


#SMWhq @ Volkswagen179 Akin Adesola Street
Victoria Island, Lagos


  • Impact of Social Media on eCommerce in Nigeria


Social media played a significant role in the success of Jumia and eCommerce in Nigeria. Jumia was able to ride on the enormous potential of this media to create awareness and build trust for the eCommerce industry which was still very unpopular in its infant stage.





#SMWexperience Hub @ Four PointsPlot 10 9/10, Oniru Chieftancy Estate
Lagos, Lagos


  • The Future through Social Media Analytics

Social media analytics provides the platform to help a lot of people (brands inclusive) effectively discern what it is the various connections means, the possibilities that could be leveraged and how it’s channel visitors are doing onto their web pages.


Join Simon Page at Simon Page Business School 51A Emmanuel Keshi Street, CMD Road, Magodo Phase 2, LAGOS.


Stay with us for more updates on Social Media Week Lagos.






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