Social Media Week Lagos (SMW Lagos), produced by Dragon Africa and AFRIKA21, is a week long event that is part of the Social Media Week global platform and takes place in Lagos February 17 – 21, 2014. After a hugely successful inaugural year that hosted 110 events, had over 8,000 registrations and garnered over 31 million online impressions, SMW Lagos looks to build a bigger, bolder and better connected conference.
Bigger. Through a partnership with Volkswagen, the SMW Lagos headquarters (#SMWLagosHQ) will be hosted at the 850 sqm (9,000 sq ft) Volkswagen Centre in Victoria Island, Lagos. This unique venue will enable SMW Lagos to accommodate large groups in a theatre style set up, as well as feature dynamic installations to enhance attendees experiences.
Bolder. New for 2014 is SMW Lagos #AfterHours. Lagos is known around the world for it’s nightlife. As a supplement to daytime programming SMW Lagos will curate a week of memorable and shareable post conference evening events. The SMW Lagos #AfterHours Hub at Club Pravada will host a variety of night time activities and programming.
Better Connected. For 2014, a key goal for SMW Lagos is to engage citizens across Lagos by bringing programming to different communities. With this in mind SMW Lagos introduces #SMWSatellite venues, smaller venues throughout Lagos that will host engaging programming in a more intimate setting. The newly opened Enterprise Creative HotHouse, a co-working space for creative and digital entrepreneurs in Ikeja, will serve as 1 of several #SMWsatellite venues. HotHouse will host a variety SMW Lagos crowd sourced programming including masterclasses and workshops.
In addition, Terra Kulture located in VIctoria Island, Lagos returns for 2014 as out Music, Arts, Culture & Entertainment Hub (#smwMACE). SMW Lagos hubs/venues will host a variety of dynamic programming produced by local and international event partners.