ABSOLUT ELYX, the award winning vodka named Best Vodka, Double Gold, at the 2013 San Francisco World Spirits Competition, launched in Nigeria at an exquisite party last Friday, 6 December at the Spice Route, Lagos.
At the glamorous event which had selected audience, there was showcase of highest expression of ABSOLUT class by the esteemed guest who later lauded the newest product from Pernod Ricard as an iconic standard of luxury vodka.
They particularly marveled at the, sleek and beautifully designed copper ABSOLUT ELYX’s bottle which is a complete contrast to the meticulously handcrafted and artisanal methods in which it is produced.
Brand ambassador, Martin Kapsdorfer did well to welcome the revered audience to a new world of luxury with several blends of cocktail made of the Swedish single estate handcrafted vodka, leaving them feeling distinguished.
Samuel Odesanmi, brand manager says “ABSOLUT ELYX, with its incomparable quality will raise the bar for the consumption of ultra-premium spirits. Not to mention that the bottle is also a bit of a head turner”.
“…because Nigerians are true connoisseurs of premium spirits, substance and style that’s why we welcome them to step into a new world of luxury ABSOLUT ELYX.”, added Samuel.
The brand is associated with the elite, Johan Linderberg, Global Creative Director of the brand who further boasted that the product is all about authenticity, luxury and integrity, “It’s no longer about portraying an image through excess and logos. Modern day luxury is about integrity”.
ABSOLUT ELYX the most respected vodka in the world, has such incomparable purity and texture that it is referred to as liquid silk. The silky texture is a result of the single estate wheat, the manual operation and the old copper catalyzation process.