: Nigerian Entertainment Today has announced a strategic content partnership with Movie Moments, a Nollywood resource organization based in Lagos Nigeria.
The deal, according to NET publisher Ayeni Adekunle, is a three-year venture that’ll see Movie Moments (also known as MOMO) deliver its digital editorial contents through NET’s weekly print newspaper.
MOMO currently runs one of Nigeria’s most respected and most trusted Nollywood information and entertainment websites, with audiences from Nigeria, Kenya, London, USA, France, South Africa and Brazil.
‘We’re keen to have our presence felt on all platforms, and having done exceedingly well in our first year online, we’re extending our reach to traditional platforms like print, radio and TV. Instead of going out alone, we’re partnering with brands already established on these platforms, and there’s no other entertainment brand with a successful print edition right now like Nigerian Entertainment Today’, MOMO founder Abisoye Fagade says.
The partnership will see a weekly MOMO pull out in NET, featuring reviews, news, gossip, interviews, and other juicy content.
‘This is a collaboration that will help both parties’, notes Ayeni. ‘We’re happy to enrich our Nollywood coverage while giving our friends at MOMO a platform to reach a new set of audiences across the country.
According to particulars of the partnership, both organizations will also jointly train reporters and provide opportunities for engaging the industry on sundry issues. MOMO was a key partner for the inaugural Nigerian Entertainment Conference organized by NET on April 26.