Jay-Z said he’s about those #NewRules, and he’s doing just that.
Instead of only sticking to traditional promo routes for his new album Magna Carta Holy Grail, Jay Z continues with the out of the box occurrences.
Jay Z performed six consecutive hours for his track “Picasso Baby” inside the Pace Art Gallery in NYC in front of a gathering audience.
Wale and director Judd Apatow showed up to offer up some support as well. This whole 6-hour stint was video taped and will be turned into a music video for the song.