In line with its resolve and determination to consistently engage its consumers, leading
Malt brand, Maltina, from the stables of Nigeria Breweries Plc, thrilled consumers and
Nigerians that turned up for the annual Lagos Carnival which took place at the Tafawa
Balewa Square on Easter Monday. The Carnival is the high point of the week long activities
of the Lagos Heritage Week.
Renowned for “sharing happiness”, the brand made its presence felt during the carnival with
an array of fascinating Maltina branded carnival costumes. The brand also had the “Maltina
stand” which was stationed outside the venue. Consumers trooped en masse to the vivacious
Maltina stand where they won different gift items by participating in various exciting
The high point of the Carnival was the “Flash mob” performance organized by Maltina. The
flash mob, typically involves a group of people who assemble suddenly in a public place
to perform an unusual act for a brief period of time. The flash mob staged by the brand, is
the first of this magnitude ever witnessed in Nigeria. The Maltina flash mob performance
captivated carnival-goers who were somewhat bewildered and stunned at the ingenuity
through which the flash mob performance was carried out.
Oluwole James, a student who was present at the Maltina stand during the carnival, said he
was motivated to go to the stand after he saw countless tweets on Twitter about the fun and
entertainment that was happening at the stand.
Another carnival enthusiast, Seun Olashile stated that he was indeed elated to be at the
carnival especially at the brand’s stand where there was continuous music, freebies and
different competition going on. He said he looks forward to being part of it again next year.
Speaking at the Lagos Carnival, Senior Brand Manager, Maltina Mrs. Ngozi Nkwoji, pointed
out the rationale behind the brand’s partnership with the Lagos Carnival. According to her,
“Maltina is about sharing happiness and where else can you share happiness than where there
are lots of people including adults and children having fun at this colourful carnival. This is
an ideal environment for Maltina to share happiness. Maltina is all about “sharing happiness”
and family bonding. The Maltina story has always been the story of sharing, friendship,
togetherness and a good time with loved ones which is the core essence of the Maltina brand.
Maltina is the biggest malt brand in Nigeria. It can only get bigger. We associate with big
events like this where we can fulfill our brand promise”.
WATCH THE VIDEO HERE