“We are inspired to do even more” – Tara Fela-Durotoye Reacts to Selection As Young Global Leader, Announces 100 Voices Project
Leading Nigerian makeup entrepreneur, Tara Fela-Durotoye has expressed gratitude at being honoured by the World Economic Forum as a Young Global Leader. The recognition is given for her professional accomplishments and commitment to society, alongside 198 other professionals from 70 countries.
“Our team at House of Tara was excited to receive news of this global recognition,” she said upon receiving the news. “We are very focused on our vision of building a globally respected beauty company that Africans can be proud of whilst building the lives of young women through entrepreneurship around the continent. We are inspired to do even more.”
A lawyer and mother of three, Mrs. Fela-Durotoye is the founder and creative director of House of Tara International (H.O.T). She launched the first bridal directory in 1999, set up international standard makeup studio, and established the first makeup school in Nigeria. In 2010, her company House of Tara was selected as the only Nigerian participant for that year’s FORTUNE/State Department Global Women’s Mentoring Partnership Program.
Mrs. Fela-Durotoye who has been described as the continent’s Mary Kay is currently working on the national project 100 Voices, aimed at creating a platform to share the stories of these women to help develop the nation. The inspiring stories of 100 H.O.T beauty representatives will also be amplified and shared as symbols of the possibilities of empowerment through H.O.T. She is also currently working on her book: ‘How to Turn Your Hobby into a Thriving Business’.
“This news is significant as it coincides with our 100 Voices project,” she said. “Which will document the impact of our work with young women over the past decade, and signpost where we want to go with that mission.”
Previous honourees for Young Global Leader include Group Chief Executive of Oando Plc, Wale Tinubu; Managing Director of MNET Africa, Biola Alabi; Board Member of Clinton Foundation, Chelsea Clinton; US singer and recording artist, William Adams; TV host Funmi Iyanda, and erstwhile Executive Director of FATE Foundation, Osayi Oruene.
Every year, the World Economic Forum bestows the honour of Young Global Leader on distinguished individuals below 40. The Young Global Leader nomination has been described as “recognition of your record of professional accomplishments, your commitment to society and your potential to contribute to shaping the future of the world through your inspiring leadership”.