Glo To Sponsor The X-Factor Nigeria
Nigeria’s telecom giant, Globacom is bankrolling the Nigerian version of the British music reality TV series, X-Factor.
After recording a great success in the UK, US and other parts of the world the creators have decided to create a Nigerian franchise of the reality show to come on air very soon. When the television music competition comes to town, the telecoms company won’t be the only company standing behind it.
In 2011, OMG brought their first reality show franchise ‘Nigerian Idol’ (the local version of the Idol franchise), and in the following year, birthed the ‘Nigeria’s Got Talent’ show.
Glo’s partnership with X-Factor was announced this Wednesday, March 27, 2013, at the weekly music industry networking event, Industry Nite.
X Factor was created by popular TV producer Simon Cowell in 2004. It originated in the United Kingdom and has been adapted for numerous international versions in over 40 countries, including the US, China, Australia, Czech Republic and Colombia.