Looks like that beachy photoshoot in the Bahamas back in January was indeed for H&M.
H&M just released their first Summer Campaign ad, and it’s featuring fab chick Beyonce Knowles.
The singer will appear in billboards, print ads, and televsion commercials for the affordable retailer for their summer advertising push. The site released some details about what we can expect–including Bey aiding in the designs herself and helping with the charitable line.
The campaign will kick off everywhere this May. And the print and outdoor ads will be a salute to her upcoming world tour as they read, “Beyoncé as Mrs. Carter in H&M.”