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RIM Brand Dropped Now Known As Blackberry

 

Research In Motion Ltd. (RIM) renamed itself BlackBerry and unveiled the new BlackBerry 10 lineup at an event in New York this morning, aiming to lure back customers who have defected to Apple Inc. (AAPL) and Samsung Electronics Co.

Chief Executive Officer Thorsten Heins took the stage to introduce a touch-screen phone called the Z10 and a model named the Q10 with a qwerty keyboard, both of which will run the new BB10 software. The Z10, which starts at $199 with a wireless contract, will be available on Jan. 31 in the U.K., on Feb. 5 in Canada, and in March in the U.S.

The Q10 will follow in coming weeks, the company said.

 

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